Ducati gets a make-over

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OK, maybe not a complete make-over. But those sultry Italians have definitely gone to work on the company’s logo. Behold the new Ducati logo. ducati_new_logo5Personally I’ve been a big fan of past logos that made use of the little red circle with the line slashed through it. Something about it was dynamic.

Ducati honcho Gabriele Del Torchio gave the world a peep at EICMA in Ocotober. The official word: The new logo celebrates the unique thrill of the corner, where a Ducati bike really packs a punch like no other. A curve is framed within a red shield, symbolizing victory and the Italian racing colour, with the classic Ducati script emblazoned above it.

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