Hoot, We Bid you Adieu

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Up to this point, we’ve reported that Honda has pulled out of  AMA Road Racing, and  announced sweeping changes to its business plan. Well, there’s another missive coming over from Honda announcing that the OE is canceling the Honda Hoot.

In Honda’s words:

American Honda announced today [Dec. 19] that the 2008 Honda Hoot will bring to a close 15 years of what has been one of the most successful motorcycle rallies in history. Over the years, almost a quarter of a million guests attended the Honda Hoot which was born in the hills of Ashville North Carolina and eventually moved to Knoxville, Tennessee. At the first event, a little over 3,000 attendees enjoyed what would grow to become one of the largest rallies in North America

The Hoot set new precedence for what a motorcycle rally should be, offering not only a wonderful opportunity to test ride new products but also focusing on family fun and growing the industry from the ground up. Based on the current economic crunch which may have significant impact on our customers during 2009, American Honda will take this time to seek out new and innovative ways to engage with our customers so that we can continue to ride together.

American Honda extends our deepest gratitude to the more than 1300 volunteers who helped make the Honda Hoot a success and to all our event sponsors, to our two host cities, Knoxville, TN and Asheville, NC, and especially to all the good people who helped make the Hoot such a great event.

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