What will Piaggio’s €150 Million Loan Cover?

by

Piaggio & C. S.p.A. recently obtained a €150 million loan from the European Investment Bank (EIB) to be earmarked for upcoming R&D activities. But which brand will be on the receiving end of this funding, Piaggio, Vespa, Aprilia, Moto Guzzi, Gilera or Derbi?

The Piaggio Group’s six brands revealed nearly a dozen concept bikes at the EICMA show in November.

The Derbi DH 2.0 is one of many recent Piaggio Group prototypes.

The Derbi DH 2.0 is one of many recent Piaggio Group prototypes.

Could the loan amount be going toward the realization of some of those models? Could it be that the funding is to be earmarked for Aprilia’s forthcoming World Superbike race effort? Is it possible Piaggio finally plans to expand its Gilera and Derbi offerings?

What about Moto Guzzi? In November, Piaggio’s Moto Guzzi subsidiary merged into the parent company in a move Piaggio leadership said will help leverage industrial, commercial and financial synergies by “rationalizing” the two companies’ technical, industrial, design and style operations.

Guzzi's operation may be a target for investment

Moto Guzzi's operation may be a target for investment.

Erected in 1921, Moto Guzzi’s production facility in Mandello del Lario, Italy, is aging and situated on a limited parcel of land between a cliff side and Lago di Lecco – the eastern arm of Lake Como. A Dealernews visit in 2007 revealed only half of the facility in use, with the remainder in a darkened state of decay.

So, maybe, the Piaggio/MotoGuzzi merger, plus the recent R&D-related loan, signals a pending revitalization of the Guzzi production process.

What are your thoughts?

Advertisements

Tags: , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: