Aftermarket Industry — Strength in Numbers

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Other than my pure, ridiculous love for most two-wheeled vehicles, the thing that gets me most about the motorcycle (powersports) industry is the insanely high level of ingenuity and creativity. While there is no shortage of somewhat useless gadgetry (you know it when you see) making it to market, the vast majority of products out there are nothing short of genius.

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Just take a look at the stuff that’ll be on display at Dealer Expo (also, here and here) and at the V-Twin Expo in February. The parts and bikes built by Steve Storz? Roland Sands and his dad, Perry? Bert Baker? Look at what small companies like Nash Motorcycle Co. and Biltwell Inc. are doing. How about FMF‘s long storied history? Phil Davy has turned ICON into, well, an icon. The stuff coming out of Robert Fisher’s and Nick Anglada’s garages? Crazy. Honestly, the list is mind-blowing crosses across all market niches and extends as far back as does motorcycling. My own personal favorite is Chopper Dave. His work kills me.

So considering all these aftermarket players, what happens when the economy takes a dump? Well, it looks like a bunch of them are looking to band together under the auspices of automotive industry heavyweight SEMA to protect their interests. Bikernet.com‘s Keith Ball is calling together the troops for a meeting at the V-Twin Show in Cincy. His goal is to give the aftermarket — and the attendant bodies such as vendors, dealers, clubs, etc. — a strong, unified voice in these shaky times. By banding together under SEMA, the motorcycle aftermarket industry would be able to access the advocacy group’s massive list of services. These run the gamut from business resources to market research to OEM relation services to SEMA’s massive trade show.

If you’re at all interested, the Cincy meeting happens Sunday, Feb. 8 2009 at 9 a.m. For more info contact Ball at 310-830-0630 or bandit@bikernet.com. You can also contact Ken Conte at Rise Above Consulting at  970-227-3588 or ken@riseaboveconsulting.com

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