Archive for February 13th, 2009

Motorcycles is BIG business. How Big?

February 13, 2009

This morning during the Motorcycle Industry Council‘s annual meeting here at Dealer Expo, MIC bigwig Tim Buche says that the powersports biz is a BIG part of the U.S. Economy. How Big? 

  • There are 20 million motorcycles in use. 
  • The industry has pumped $38 billion into the economy in 2007. 
  • There are more than 13,000 powersports retail outlets. 
  • There are 123,908 employees in those retail stores. 
  • Those employees account for a $4.2 billion payroll.

    Ducati Going Superbike Racing in the U.S.

    February 13, 2009

    Ducati plans to take part in Superbike racing in North America in the 2009 season.

    Ducati North America CEO Michael Lock, in an interview this morning, told me U.S. pilots will be competing in the series aboard the 1098 F08 – the same factory superbike used by Troy Bayliss in 2008.

    Oh, but because of airbox-related rules in the World Superbike Championship that aren’t present in the North American series, expect the U.S.-spec Duc to produce about 10hp more than the unit ridden by Bayliss.

    Superbike racing in the U.S. will be run by the Daytona Motorsports Group (DMG) doing business as AMA Pro Racing. American Superbike is scheduled to be the new premier class for AMA Pro Racing, showcasing the traditional 1,000cc machines that competed in the former AMA Superbike class but running under new rules.

    Troy Bayliss riding in the 2008 World superbike Championship

    Troy Bayliss riding in the 2008 World Superbike Championship