Motorcycles is BIG business. How Big?

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This morning during the Motorcycle Industry Council‘s annual meeting here at Dealer Expo, MIC bigwig Tim Buche says that the powersports biz is a BIG part of the U.S. Economy. How Big? 

  • There are 20 million motorcycles in use. 
  • The industry has pumped $38 billion into the economy in 2007. 
  • There are more than 13,000 powersports retail outlets. 
  • There are 123,908 employees in those retail stores. 
  • Those employees account for a $4.2 billion payroll.
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