Ducati’s Michael Lock Speaks …

by

to who else but our favorite industry cad and all-around good guy, Robert Pandya, during a quick tete-a-tete (except for the camera man and those guys in the background) at Dealer Expo.

Lock has interesting take on what dealers need to be doing right now as the economy continues to ooze and drip. Lock suggests “Don’t sell a product, sell an entrance to a club.” Make sure customers are happy and engaged and know that there’s much more to motorcycling than two-wheels and a motor. It’s all about the lifestyle baby (that last bit was mine.)

heeeeeeeeeeeerrrrrrrrrrrrreeeeeeeeeee’ssssssss Robert and Michael

Advertisements

Tags: , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: