Archive for April 10th, 2009

Fischer Seeks Success with American-Made MRX

April 10, 2009

After many years and several false starts, the first Fischer MRX sportbike has left the company’s shipping dock.

“We are looking to establish relationships in several areas, including engineering and product development, marketing, and distribution,” says Daniel Fischer, founder.

Powered by a Hyosung-made 647cc liquid-cooled 90 degree V-twin, the MRX features all-American made aluminum die-cast chassis components; injection molded parts, including the multi-function central cold ram air intake ducts that are assembled in the U.S.; made in the U.S. roto-molded fuel cell; available hand-laid carbon fiber and fiberglass body components developed and fitted in the U.S.; and V-cast multi-function subframes designed and manufactured in the U.S.

Also standard: Ohlins suspension; Brembo front brake master cylinder with Goodridge steel brake lines; genuine American cowhide leather seat; lots of billet, including 7075 aircraft aluminum, adjustable, clip-on handlebars; a dual chamber, undertail, stainless steel exhaust system; Hella high intensity Xenon headlights; a digital rider information center featuring large, analog tachometer and full electronic dashboard with (more…)

2009 Triumph Bonneville SE — Retro Riding

April 10, 2009

Time to clear out the cobwebs around here with a couple (or so) posts from the two-wheeled world. No. 1 because it’s a brand near and dear to my heart is the latest from Triumph‘s retro range of bikes, the 2009 Bonneville SE. (Why is this near and dear? Because I love my THRUXTON.)

modern-classics-bonneville-se-studio-01

This new incarnation of the Bonnie gets a few tweaks and upgrades that really go far to alter the look of this classic machine. What you might notice first is that Triumph has ixnayed the classic spoked wheels in favor of some (more…)

Dealernews Visits BMW, Husqvarna

April 10, 2009

What are BMW and Husqvarna’s plans for their U.S. dealer network and product, production, pricing, financing and promotions?

I found out on Wednesday during a trip to New Jersey for a talk with Pieter de Waal, vice president, BMW Motorrad USA, and Mark Brady, president, Husqvarna Motorcycles NA, LLC.

Husqvarna Motorcycles was purchased by the BMW Group in October 2007. Husqvarna Motorcycles NA, LLC is a subsidiary of BMW (US) Holding Corp., the BMW Group’s sales headquarters for North, Central and South America, which is located in Woodcliff Lake, N.J.

Pieter de Waal, VP, BMW Motorrad USA

Pieter de Waal, VP, BMW Motorrad USA

de Waal joined BMW Motorrad USA on April 1, 2008, replacing Arturo Pineiro, who took the position of president of BMW, Central and South America. de Waal has been with BMW Group since 1994. He previously headed worldwide Sales and Marketing for BMW Motorrad in Munich. Prior to that he worked for BMW Group in Great Britain and South Africa as general manager of BMW Motorrad and technical director of BMW Motorsport.

Mark Brady, former CEO of Triumph Motorcycles America, in July 2008 became president of Husqvarna Motorcycles North America, LLC. He has spent the past nine months reestablishing the Husqvarna brand in the North American off-road market.

Stay tuned to Dealernews.com for my forthcoming report.