Dealernews Visits BMW, Husqvarna

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What are BMW and Husqvarna’s plans for their U.S. dealer network and product, production, pricing, financing and promotions?

I found out on Wednesday during a trip to New Jersey for a talk with Pieter de Waal, vice president, BMW Motorrad USA, and Mark Brady, president, Husqvarna Motorcycles NA, LLC.

Husqvarna Motorcycles was purchased by the BMW Group in October 2007. Husqvarna Motorcycles NA, LLC is a subsidiary of BMW (US) Holding Corp., the BMW Group’s sales headquarters for North, Central and South America, which is located in Woodcliff Lake, N.J.

Pieter de Waal, VP, BMW Motorrad USA

Pieter de Waal, VP, BMW Motorrad USA

de Waal joined BMW Motorrad USA on April 1, 2008, replacing Arturo Pineiro, who took the position of president of BMW, Central and South America. de Waal has been with BMW Group since 1994. He previously headed worldwide Sales and Marketing for BMW Motorrad in Munich. Prior to that he worked for BMW Group in Great Britain and South Africa as general manager of BMW Motorrad and technical director of BMW Motorsport.

Mark Brady, former CEO of Triumph Motorcycles America, in July 2008 became president of Husqvarna Motorcycles North America, LLC. He has spent the past nine months reestablishing the Husqvarna brand in the North American off-road market.

Stay tuned to Dealernews.com for my forthcoming report.

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