Ecowatercraft Hopes to Offer Electric PWC

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EcoWatercraft is a company planning to be the first all electric personal watercraft manufacturer to go into production.
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The company is the brainchild of founder Barrett Taylor. Taylor says, as a collegiate triathlete, he often swam amongst extremely heavy fumes expelled from the personal watercraft patrolling the swim site – something that coaxed him to look more closely at the health implications of breathing in toxic fumes and served as inspiration to assemble a team dedicated to bringing an electric personal watercraft to market.

Why electric? According to Taylor, the ECO emits no emissions, operates in complete silence, expands PWC use by being permitted on many lakes that restrict gasoline vehicles, benefits from acceleration inherent in electric vehicles, and offers convenience by requiring no fuels, oil or maintenance.

Sounds good, right? Many “green” blogs and websites appear to think so. However, there are a couple of statements that show a glaring lack of industry knowledge.

First, EcoWatercraft claims it “will be the first American personal watercraft corporation.” In fact, Minnesota-based powersports manufacturers Arctic Cat and Polaris were in the market years ago.

Second, Ecowatercraft says it “will provide the most customer oriented experience in the personal watercraft industry.” Dubious, since they’ll first have to gain the financial strength equal to or greater than companies like Kawasaki, Yamaha, BRP and Honda. Plus, they’ll likely be selling through the same dealers as those other OEMs.

Finally, Ecowatercraft, throughout its marketing literature, uses Kawasaki’s trademarked “JetSki” name in lieu of the general term of “personal watercraft.” A rookie mistake, for sure.

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