First New Product for On-Road Division
Polaris Industries, Inc., the suburban Minneapolis powersports manufacturer, today (July 16, 2009) entered the electric vehicle market with the announcement of its new low emission neighborhood electric vehicle (NEV), the Breeze.
Polaris' new neighborhood electric vehicle (NEV), the Breeze.
It’s the first new product for the company’s On-Road Division, which Polaris organized this year. As we told you here two months ago, it’s one of several new products that the company likely had under development for the on-road market. The other two possibilities are a scooter and a sport bike.
Additional new products could be announced next week when Polaris holds its dealer meeting.
As we wrote here in May, there seems to be a market for an efficient, reasonably-priced vehicle that can be used in gated communities and other neighborhood developments. As we wrote at that time, Polaris is a company that prides itself on its innovation, can be the one to do so.
In its announcement today about the Breeze, Polaris said the vehicle is designed for “multiple consumer uses such as golfing, comfortably transporting up to four passengers, or easily carrying light cargo loads.”
The Breeze is targeted at consumers living in master planned communities.
It’s expected to be available in limited quantities for test rides and purchase in selected markets in September. Polaris says it will be sold through “Polaris Neighborhood Vehicle” dealerships, but it didn’t provide any details about those dealerships.
I’ve asked Polaris for specs on the Breeze but haven’t received them yet. I’ll give you the details when I learn more.
In the meantime, watch this space and dealernews.com for more information on the Breeze.
Dealernews.com also will have more information from Polaris today following its conference call with investors this morning where management will announce 2Q earnings and discuss other company issues. Hopefully, they will provide details on the Breeze and, possibly, provide hints about other new on-road products. JD
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