Archive for September 1st, 2009

All In the Family

September 1, 2009

Dennis JohnsonWhen I first started at Dealernews and discovered that our parent company, Advanstar, was the force behind the Cycle World International Motorcycle Shows, I was stoked. I’m inherently nosy, so getting the chance to take a behind-the-scenes look at what went into staging these events fed my curiosity. I love to know what makes things tick, from motorcycles to metal detectors to giant events.

And then I found out about Dealer Expo. We put that one on, too? We were the company that orchestrated these massive undertakings? How many people must that involve? How much planning? What makes these shows succeed?

What I found out stunned me. It isn’t a colossal staff of thousands, not even hundreds, that produces these events. These shows are orchestrated by a fairly small group of dedicated employees — show and marketing managers, salespeople, designers and attendee development experts. All working like clockwork to run (more…)