Archive for September 18th, 2009

Stock Up on Graphics

September 18, 2009

EDHARDYYamahaNEWCommodities are still selling well. Everything else isn’t. That seems to be the assumption right now. But a major accessories dealer tells me that graphics are selling better than ever. Graphics are about as nonessential as it gets. What gives?

The dealer was David Damron, owner of Chaparral Motorsports in San Bernardino, Calif. Most of you are familiar with the store thanks to his mail-order ads in most of the major motorcycle magazines. I was interviewing him for the cover profile of our October issue.

“Our parts-and-accessories sales are very good,” he said, “but we’re really surprised at the amount of graphics that we are selling. I mean, it’s a different mind-set than my own. If I were counting pennies, I would make sure I had a good chain and sprocket and tires on my bike, and I wouldn’t care how scratched the graphics were.”
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