Archive for October 15th, 2009

Blogs Abuzz About H-D’s Buell Decision

October 15, 2009

Buell_logoHarley-Davidson has carved a lot of pork, and jobs, during the past year, and now the move to end production of the Buell line and sell off its recently-purchased MV Agusta business has people buzzing anew about the way the Motor Co. has chosen to streamline its operation.

Here are some thoughts gleamed from a surf through some of the social networking sites:

Gutted that Harley has pulled the plug on Buell Motorcycles. After all of Erik’s struggles and hard work developing improved product, he deserves better than that. – Kevin

No matter what you think of HD or Buell product, you have to respect Erik Buell’s independent and creative thinking. Sorry to see you go Buell. – Glenn

Victims of Hope and Change? – Robert

I feel for all those who have been laid off … but I keep thinking there is more to come from Buell. – Greg

Buell gone; MV on the block!? Whats next? Price drops on Fatboys and baggers? – Jeffery

Why didn’t they dump their latest European acquisition instead of wiping out more American jobs? As an American manufacturer, it sickens me to see HD become just another company making a profit at any cost. – Chris

A day of mourning for American Sportbikers … regardless of what you ride. Buell, you will be greatly missed! – Brittany

I am truly bummed about Buell going under. I wasn’t a die hard Buell fan but it was nice to see a company like that succeed. – Aaron

It seems that we have let another American Motorcycle Company go by the way side my friends, and what a shame! – Patrick

Learn more about H-D’s decision by clicking HERE.

Harley to Dump Buell, MV Agusta — 9 mos. Earnings Down 71%

October 15, 2009

Harley-Davidson announced its third-quarter results today and BOY do things look ugly.hd

earnings down 71 percent

U.S. retail motorcycle sales down 24.3 percent

To discontinue production of Buell motorcycles.

Remaining inventories of Buell motorcycles, accessories and apparel, while they last, will continue to be sold through authorized dealerships. Warranty coverage will continue as normal for Buell motorcycles and the Company will provide replacement parts and service through dealerships.

Company to immediately begin plans to sell MV Agusta.

More to come later today on www.dealernews.com from Guido Ebert, who is sitting in on third quarter conference call.