Archive for October 23rd, 2009

High Fashion Gear for Women Riders? You Betcha

October 23, 2009

In the world of riding gear, there are two notable shortcomings.

1. It’s only recently that women riders have been able to find protective riding gear that isn’t just a small version of something built for a man. Even so, there are a handful of apparel manufacturers doing anything that could be called fashionable. The cut and build might be made for a woman, but the aesthetic is still lagging a bit (in my What Not to Wear-influenced perspective).

2. Riding apparel designed to appeal to scooter riders. (Hurray to Corrazo and Armadillo for helping to fill this niche!)

Apparently Arlene Battishill discovered this too when she started riding a scooter during the 2008 run up

photo from ScooterGirls Inc.
photo from ScooterGirls Inc.

 in gas prices (and subsequent explosion in scooter sales). Like any good entrepreneur, Battishill got to thinking about how to solve this problem. What she’s come up with is ScooterGirls Inc. and its lineup of highly-styled riding apparel for women scooterists and motorcycle riders. (more…)