Archive for December 15th, 2009

Cycle World Reader Surveys on Tires, Helmets

December 15, 2009

Retailers are hungry for statistics about the recessionary consumer. Last year, Cycle World produced two such shopping surveys, one on tires, the other helmets. The magazine compared the results with 2005 findings. Below are results transcribed into purely textual form. Click here for full reports with pie charts and bar graphs. You’ll see studies dating back to 2005, including a 2008 study on dealerships.

The most interesting findings may be that 42 percent of readers bought their current helmet at a dealership, and 30 percent bought online (see the full results below). But of the readers who wanted to buy a helmet within the year, only 35 percent planned to do so at a dealership; 44 percent planned to go online.

Similar stats for tires: 44 percent bought at a dealership, 20 percent at an accessories store, and 31 percent online. Since 2005, online purchases have grown by 10 points; dealer purchases have dropped by 5 points.

But who are Cycle World’s readers? (more…)