Former Custom V-twin Executive Leads Chinese Importer/Distributor
Brett Smith, former president of S&S Cycle, one of the leading names in American motorcycles, has been named head of Baja Motorsports‘ U.S. operations. Smith currently is traveling in China where he is visiting Baja factories and component suppliers.
I’ll be providing more information on this major move when Smith returns to the U.S. and gets settled into his new position. In the meantime, here is information on Smith and Baja in a Q&A session that I developed with Smith.
Baja Motorsports is based in Tempe, Ariz., where it operates a 70,000 sq. ft. parts, service and warehouse/office facility. It sells Chinese-made powersports equipment primarily through big box retailers such as Pep Boys. Service is provided through a network of some 1,000 independent service shops in North America.
Baja was launched in 2004 by Richard Godfrey, president and CEO, Jennifer Andrew, vice president of operations/CFO, and Ryan Daugherty, vice president of sales and marketing. In the first year, Baja posted sales of $6.5 million.