Malcolm Smith’s Stamp of Approval: The Malcolm Test

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File this one under the Things We Like category. Seems that motorcycling legend, Top 100 Dealer Grand Prize winner and all-around super nice guy Malcolm Smith has started up a new blog over at his dealership’s website. It’s called The Malcolm Test and in it Malcolm puts his considerable knowledge to use testing, reviewing and showcasing the products that he sells at his Riverside, Calif. store, Malcolm Smith Motorsports

Here’s some wordage from the blog:

I created this blog to test and showcase products that standout to me in some way. I appreciate products that demonstrate unique design, quality craftsmanship, and superior functionality.

Looks like he started it at the first of 2010 and thus far he has reviews up for the Gaerne GX-1 boot and the Motion Pro Tri-Drive Mini-T Handle. And Malcolm’s a smart cookie in addition to being a good dude — at the end of each review he includes a buy-it-now link to the e-commerce portion of his store’s site. Nice stuff and a great way for Malcolm to capitalize on his well-deserved notoriety. This is an idea that might be worth replicating in some way, shape or form.

On a side note, at last year’s Dealer Expo, we (myself, Arlo Redwine and former editor Guido Ebert) had a chance to sit down to dinner with Malcolm, his wife, Joyce, son, Alexander, daughter, Ashley, the filmmaker Bruce Brown and some of the crew from the store (sorry for forgetting your names everybody, it was the wine!). We had a nice night in a private room at Ruth’s Chris Steakhouse where we got to scarf down some delicious food, drink some fantastic wine and simply enjoy everybody’s company. That may go down as one of the most memorable “business” dinners I’ve ever been a part of as Malcolm, Joyce and the rest of the gang were perfect company.

 With that said, here’s another bit from Malcolm’s blog — his impressive stats:

– Six-time Baja 1000 Winner
– Four-time Baja 500 Winner
– Two-time Roof of Africa Rallye Winner
– Eight-time Six Days Enduro Gold Medal Winner
– Star of On Any Sunday
– Owner of Malcolm Smith Motorsports
– Industry Leader
– Philanthropist
– Family Man
– Still Winning and Grinning!

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