BRP’s New SxS Aims at Polaris’ RZR

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Can-Am Commanders Feature Power, Performance, Utility

The Can-Am Commander 1000 X tops 72 mph with its 85 hp Rotax EFI V-twin.

BRP’s Can-Am Commander, the high powered 1000cc side-by-side vehicle that has had the market buzzing for weeks, finally was rolled out at the BRP dealer meeting in Reno last night.

There will be five models: the Commander 800R and 800XT and the Commander 1000, 100XT and 1000X. The X model gets the high performance package and special graphics.

So, what’s to add after all the Internet talk and spy photos? Some facts, a bit of perspective and a forecast, perhaps. I recently spoke at length with Yves Leduc, vice president and general manager for BRP’s North America Division, and others at the company and throughout the industry about the machine and its impact on this very important industry segment. Here’s what I found out and what I think the impact of this machine will have on the segment.

Yves Leduc

First of all, the folks in Valcourt are taking dead aim at their neighbors in Minnesota, and it sounds like they have the ammunition to make life difficult for Polaris, the makers of this year’s oh, so hot RZR.

Make no mistake, when BRP executives use the term, “no compromise” in describing the new Commander SxS family, they mean it’s going to outperform Polaris in every way possible. And from what I can gather—without having ridden or even seen the Commander first hand— they may have done just that.

Yamaha’s Rhino, the machine that launched the Rec-UT category, isn’t much of a player at this time, given consumer reluctance to get too close to the lawsuit-prone vehicle. And Yamaha hasn’t made any significant changes since the 2009 model year. So, it really comes down to BRP’s Commander against the Polaris RZR lineup.

One experienced off-road rider, who is very close to Polaris, says the Commander is a better performer, is better engineered and has better fit and finish. At about the same MSRP, that’s going to make a show floor buying decision pretty easy, even for die-hard Polaris fans.

Here’s just one pre-launch quote I pulled from a Polaris forum: “If they put a 900 Rotax in (the Commander), I would be tempted (to buy it).” Well, hello. The Commander 1000 comes with a 1000cc, EFI V-Twin Rotax. There you go.

And the Commander 1000X performance package carries an MSRP of $14,699 vs Ranger RZR S at $13,999 with only a 760cc EFI V-twin, generating 55 hp and a top speed of 63 mph. It has a carrying capacity of 300 lbs. The Commander generates 83 hp, has 600 lbs carrying capacity, 1,500 towing capacity, and a top speed of 72-mph to 75 mph, a BRP official told me. The RZR does have better ground clearance at 12.5 inches vs. 11 inches for the Commander, and the Commander is heavier at 1,200 lbs vs. 1,100 pounds for the RZR.

One interesting feature is the Commander’s two level cargo bed with a 600 lb carrying capacity, 400 lbs up, and another 200 lbs below in a lockable storage bin with a removable divider.

Here’s another unique engineering twist: Both passenger and driver seats can be easily removed for free-standing use in the field. Why sit on the ground, when you can pull the padded seats from your SxS and relax in them? It’s one of those ideas, like, why didn’t I think of that?

BRP Rollout Plans

“We said at the end of 2007 that we would have a side-by-side in 2010, and here we are,” Yves Leduc, BRP’s Can-Am chief, told me last week. “Despite the worst recession in history, we stayed the course. We could have postponed this project, but, instead, we made it a priority.”

Leduc likes the way the timing worked out. “If you compare our entry here with our ATV entry in 1999, it’s two different worlds. With ATVs, we entered a mature market with six very strong competitors.”

Now, BRP has several things going for it, says Leduc:

  • Very strong recognition for the Can-Am brand.
  • A dynamic and changing market segment for performance machines.
  • Limited competition, essentially only Polaris.
  • A unique segment that provides the best features of performance and utility machines.

“Clearly, we saw an opportunity to define the segment, a no compromise segment, when we started looking at this three years ago,” says Leduc. And it appears they did just that.

The Commander lineup, says BRP, feaures “the best handling in the industry” with power and work capacity. “It’s not an extreme sport vehicle,” says Leduc, “it’s a comfortable sport package, one that allows you to get the maximum out of the vehicle.”

BRP’s target buyer? “It’s the enthusiast; that’s clearly the buyer for the Can-Am, they tend to make it part of their lifestyle. That’s the emerging buyer for the SxS, many of whom never owned an ATV. We’re also targeting hunters and fishermen and large estate owners, who want the best.”

The Can-Am lineup will be rolled out to about two-thirds of the company’s dealer network in all states right away. He wouldn’t tell me how many dealers will receive machines or how many will be available this summer.

Limited distribution will begin in July, mostly to Quebec dealers, and demo rides are planned across the U.S. this summer. Full production will begin this fall in Mexico, accompanied by a major advertising blitz.

“The idea,” says Leduc, “is for us to get feedback from this first generation of users as we start shipping and adjust as we go along.”

At the same time that North American dealers get the machine, it will be launched internationally in all countries in which BRP has direct distribution, including Germany, Austria, the UK, France, Belgium, Luxembourg, Netherlands, Spain, Brazil, Mexico, Australia, New-Zealand, and Japan. Then it will be sent to BRP’s authorized distributors, reaching a total of more than 50 countries.

The Can-Am Commander 1000 XT will be homologated for use on European roads.

BRP doesn’t have an electric model, nor a four-seater to match Polaris, and there aren’t any coming as part of this launch. “But,” says Leduc, “you can count on BRP continuing to improve the lineup.”

So, the battle is joined. JD

Contact me with news tips and story ideas at jdelmont@dealernews.com or 952/893-6876.

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3 Responses to “BRP’s New SxS Aims at Polaris’ RZR”

  1. AllTerrain9 Says:

    Id like to think the Commander will hep this segment of the off road market grow in leaps and bounds like the Polaris RZR did 🙂

  2. Mark Ball Says:

    The can am side by side is a good looking machine, however it looks so much like a polaris rzr, If their were a patent on this body style can am would be taken to court for copy right violation.

  3. date spped Says:

    date spped…

    […]BRP’s New SxS Aims at Polaris’ RZR « Dealernews Blog[…]…

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