Dealers: How you can jump on the mobile-shopping bandwagon for free

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Hey dealers:
I’ve got an assignment for you that may propel you headfirst into this year’s top marketing trend: mobile e-commerce. Why should you care? In this morning’s Learning Experience Marketing session with Craig Cervenka at Dealer Expo, it was said that an estimated 75 percent of people will try mobile shopping at least once this year. 75 percent. If that doesn’t reel you in, how about if I tell you that your assignment will take just 5 minutes, and it’s free.

Here’s what you do:

Make sure your business is listed in Google Places.

1. Visit places.google.com

2. In the bottom right corner, click on “Google Places for Business.”

3. Create a Google account or log in, if you already have an account.

4. You’ll be redirected to a page where you can “List Your Business.” Just follow the directions on the page. If Google doesn’t have the information on-hand, you’ll enter your address, website phone number, and some other pertinent information.

WHY THIS IS IMPORTANT: If a local customer Google’s your dealership name, or even a keyword like “motorcycle jacket,” you have a better chance of landing on Google’s front page for local results. There will be a map, your address, web address and phone number, all there for them to see. Also, Google automatically formats its Places pages for mobile screens (iPhone, Android, etc.), so you’ll get a nifty little mobile page as well.

— Cynthia

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