Tips on text-message advertising

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A recent Internet Retailer article states that 35 percent of consumers who’ve opted to receive promotional text messages from retailers or brands usually end up visiting the stores or websites in question as a result. About 34 percent of those people who visit the store or website redeem the coupons or take advantage of the promotions offered in the store’s text message. (Read that entire article here.)

So while these numbers are pretty enticing, there are a few basic things you need to do before you start blasting your customer base with text messages.

First, make sure your customers actually want to receive the fruits of your mobile-marketing efforts. Let them opt in. If you have a store e-newsletter, send out an email message about it and let them decide whether they want to receive these special text promotions or news announcements. Have your sales associates mention the program during every transaction at the register, and promote it on your social media sites.

Also, choose your texts wisely — the last thing you want is for your opted-in customers to opt out if they perceive you’re merely spamming them instead of sending them awesome deals on service or products. This New York Times article doesn’t recommend texting customers more than five times per month. (The article is also worth a click for its handy mobile marketing tips.)

You can get started by looking into some of the various companies that offer these mobile advertising services. Start here, with this recent Top 10 list of mobile marketing companies.

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