Milo Fetch bridges gap between online and in-store

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Dealers looking to branch out online may want to check out Milo Fetch, an eBay-affiliated company that helps small- and medium-sized brick and mortar businesses gain more visibility online. A bonus: You don’t have to have an online storefront to sign up.

Milo Fetch works like this: Retailers enter their store information and sign up, then install Milo Fetch on their main point-of-sale system computer. Milo Fetch automatically uploads the retailer’s inventory, adding it to search engines like those on eBay, Milo, RedLaser and other eBay-affiliated sites. Shoppers who search for items on these sites will be able to view not only national eBay-listed products, but items from local retailers, as well.

The online listings can act as referrals to the retailer’s store. Milo Fetch also updates the product availability in real-time, so customers can see whether a store has an item in stock at that particular moment.

We tried it out, and it seems to work pretty well — and we noticed that powersports products are few and far between. A quick search for motorcycle products near Dealernews’ zip code (92614) yielded only eight local results. Of course, Milo Fetch only has recently rolled out, so given time, more retailers will sign up and more products will be searchable. However, from a dealer standpoint, you could take advantage of this testing period to get a leg up on your competitors.

Currently, Milo Fetch works best with retailers who use Intuit QuickBooks. The service is free during this beta testing period, so it’s definitely worth checking out.

Visit http://milofetch.com to sign up and to learn more.

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