Archive for the ‘advertising’ Category

Milo Fetch bridges gap between online and in-store

June 23, 2011

Dealers looking to branch out online may want to check out Milo Fetch, an eBay-affiliated company that helps small- and medium-sized brick and mortar businesses gain more visibility online. A bonus: You don’t have to have an online storefront to sign up.

Milo Fetch works like this: Retailers enter their store information and sign up, then install Milo Fetch on their main point-of-sale system computer. Milo Fetch automatically uploads the retailer’s inventory, adding it to search engines like those on eBay, Milo, RedLaser and other eBay-affiliated sites. Shoppers who search for items on these sites will be able to view not only national eBay-listed products, but items from local retailers, as well.

The online listings can act as referrals to the retailer’s store. Milo Fetch also updates the product availability in real-time, so customers can see whether a store has an item in stock at that particular moment.

We tried it out, and it seems to work pretty well — and we noticed that powersports products are few and far between. A quick search for motorcycle products near Dealernews’ zip code (92614) yielded only eight local results. Of course, Milo Fetch only has recently rolled out, so given time, more retailers will sign up and more products will be searchable. However, from a dealer standpoint, you could take advantage of this testing period to get a leg up on your competitors.

Currently, Milo Fetch works best with retailers who use Intuit QuickBooks. The service is free during this beta testing period, so it’s definitely worth checking out.

Visit http://milofetch.com to sign up and to learn more.

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Dealers: How you can jump on the mobile-shopping bandwagon for free

February 18, 2011

Hey dealers:
I’ve got an assignment for you that may propel you headfirst into this year’s top marketing trend: mobile e-commerce. Why should you care? In this morning’s Learning Experience Marketing session with Craig Cervenka at Dealer Expo, it was said that an estimated 75 percent of people will try mobile shopping at least once this year. 75 percent. If that doesn’t reel you in, how about if I tell you that your assignment will take just 5 minutes, and it’s free.

Here’s what you do:

Make sure your business is listed in Google Places.

1. Visit places.google.com

2. In the bottom right corner, click on “Google Places for Business.”

3. Create a Google account or log in, if you already have an account.

4. You’ll be redirected to a page where you can “List Your Business.” Just follow the directions on the page. If Google doesn’t have the information on-hand, you’ll enter your address, website phone number, and some other pertinent information.

WHY THIS IS IMPORTANT: If a local customer Google’s your dealership name, or even a keyword like “motorcycle jacket,” you have a better chance of landing on Google’s front page for local results. There will be a map, your address, web address and phone number, all there for them to see. Also, Google automatically formats its Places pages for mobile screens (iPhone, Android, etc.), so you’ll get a nifty little mobile page as well.

— Cynthia

Great video/commercial from RevZilla.com — can your store top it?

September 24, 2010

The guys over at RevZilla.com just put together this video/commercial and I’ve gotta say it’s pretty fantastic. I don’t see a lot of local marketing programming done by my locals dealers — not their fault, I just DVR most of the TV I watch. While I can’t very well endorse the part where the rider pull off the main road like that to blast through the forest (are those approved trails?) I can certainly say it speaks to something we’ve probably all felt like doing — whether it was over a median, up an embankment to an off-ramp or over the tops of the cars in front of us.

That said, this is pretty well done piece of advertising for the e-commerce site that we wrote about in our print mag back in June. Read it here and here. Enjoy.

Allstate Insurance video: disturbing and hypnotic

June 16, 2010

OK, I’ve seen this video a couple of times now and each time I’m mesmerized. I also find it pretty disturbing to watch, especially when I do the mental gymnastics to picture me or anybody aboard one of those bikes. I get the concept and the message that’s being delivered, but there’s just something about it that’s off-putting. 

Looks like I’m not alone in my thoughts about this. Viewers of Allstate’s YouTube site (clicky here) have left many such similar comments. I’m very interested in knowing what the readers of this blog think about this video. What say you?

Motorcyclists as Insignificant Windshield Splatters — A Great PSA (and a Poll)

September 21, 2009

I’ve seen more than a few motorcycle safety PSAs (public service announcements) from around the world and I’ve got to say they pack a far more visceral punch than anything I’ve seen stateside. Are Americans too squeamish to see the reality of inattentive driving? I wouldn’t think so judging by the content of much pop culture over the years. (Hostel or Saw anybody?).

Still, I’m wondering if and when we’ll start seeing motorcycle safety messages that aim to shock the driving public into paying attention like this one does.

Do the Lambretta Twist

June 9, 2009

OK, I love this ad for so many reasons. Here’s a few. First, who doesn’t like a Lambretta? I mean, much like the Triumph Bonneville, everybody used to have a Lambretta.

Secondly, this is one of those tunes that worms its way inside your brain like a parasite. I know I’ll be playing it over in my head all day. Thirdly (thirdly?), the ’60s motif is truly timeless. It holds up better than any other era’s style. Good god, I still don’t know how the ’80s snuck their way back into fashion. Can’t we let Crockett and Tubbs and sack-like dresses fade into the past?

And finally, this commercial reminds me about something missing from a lot of modern motorcycle/powersports advertising: riding two wheels is fun. I can’t understand a word they’re singing, but I know for damn sure that the product they’re pushing will put a big stupid grin on my face. I dare you to watch this ad and not think, “Damn, riding a Lambretta looks like fun.”

From most current adverts I get the feeling that bikes are:
a) X-TREEM
b) Dark & Broody
c) For Lone Wolves

Me? I think they’re fun.