Archive for the ‘Baja’ Category

I Have Returned from Vacation

August 9, 2010

Joe Delmont

It’s always great to be on vacation, but it’s nice to be back, too. I’ve recently spent the better part of two weeks vacationing on a lake in northern Wisconsin with my wife, Bobbie, the three kids, Steve, Bryan, and Kate, and four grandkids. I golfed, read three novels, played with the grandkids, and spent too much time with a big, ol’ black Lab mutt named Jimmy, who visited every day. Jimmy is the only dog I every knew who retrieved rocks. That’s rocks, as in stones, big stones, that he would dig out of the bottom of the lake and then drop at your feet with a big, wet grin. Obviously, Jimmy doesn’t know the difference between a rock and a tennis ball.

Summer’s a busy time anyway, even without a vacation in the north woods. My wife and I have picked up two days of babysitting for the grandkids on Tuesday and Wednesday to save them some day care dollars. Four little bundles of energy, ranging from seven months to six years, each wanting lots of attention involving library visits (good), swimming lessons at the neighbor’s pool (not so good), and trips to the local kiddy park with juice and snacks (bad).

OK, I know I’ve said I want to spend time with the new generation, but it’s difficult to keep up. Bobbie and I don’t remember how we raised three kids of our own. Must have been some grandparents heavily involved in that schedule.

Story Backlog
At any rate, I’m back at the keyboard, and I’m looking at a stack of story notes. Tucker Rocky. Baja Motorsports. ITC’s investigation of intellectual property rights. CFMOTO’s suit against EPA. And a couple of other industry stories based upon research from Power Products Marketing, the Minneapolis research firm, plus my column for September Dealernews and the Dealer Lab report on Bill Shenk’s June performance—another profitable month.  I’m also heading to the Parts Unlimited show in Janesville and visiting the new Baja headquarters at the complex of its parent company TTI in Anderson, SC, at the end of the month.

And suddenly it’s September. Where has the year gone? JD

Contact me with story ideas and news tips at
jdelmont@dealernews.com or 612/845-8091.

Brett Smith Named Head of Baja Motorsports

January 28, 2010

Former Custom V-twin Executive Leads Chinese Importer/Distributor

Brett Smith, former president of S&S Cycle, one of the leading names in American motorcycles, has been named head of  Baja Motorsports‘ U.S. operations. Smith currently is traveling in China where he is visiting Baja factories and component suppliers.

Brett Smith

I’ll be providing more information on this major move when Smith returns to the U.S. and gets settled into his new position. In the meantime, here is information on Smith and Baja in a Q&A session that I developed with Smith.

Baja Motorsports is based in Tempe, Ariz., where it operates a 70,000 sq. ft. parts, service and warehouse/office facility. It sells Chinese-made powersports equipment primarily through big box retailers such as Pep Boys. Service is provided through a network of some 1,000 independent service shops in North America.

Baja was launched in 2004 by Richard Godfrey, president and CEO, Jennifer Andrew, vice president of operations/CFO, and Ryan Daugherty, vice president of sales and marketing. In the first year, Baja posted sales of $6.5 million.

(more…)

Second Co-Founder Departs Baja Motorsports

May 16, 2009

Ryan Daugherty Resigns From Leading Chinese Distributor

Handled Sales & Marketing, Product Development, Sourcing

Ryan Daugherty, one of the co-founders of Baja Motorsports, has resigned the company and is looking for other opportunities, he told me. Daugherty, Rich Godfrey and Jennifer Andrew launched Baja in 2004 and built it into a leading distributor of Chinese powersports products—including kid’s ATVs and dirt bikes— in the U.S. and Canada. Last year, Baja sold an estimated $70 million worth of products at wholesale. Its leading customers include Pep Boys, Fleet Farm and Canadian Tire.

Ryan Daugherty

Ryan Daugherty

“It’s just time for a change,” Daugherty told me. “I’ve enjoyed helping build Baja to its current strong position in the market, but I’m going to step back now for a bit and look at the powersports industry. It’s changing and I know there will be other opportunities down the road.”

Daugherty says he doesn’t have any deadline in mind for taking on a new position.

I tried to get in touch with Rich Godfrey a couple of times to see what changes he’s likely to make now that his partner is gone, but I haven’t hear from him yet. I’ll let you know what he has to say when we hook up.

Daugherty, 43, has been vice president for sales and marketing at Baja. His duties include developing new products, sourcing those products in China and marketing the products to dealers and consumers. One of his big efforts has been developing training and service materials for technicians and customers.

He also wrote Baja’s ATV Action Plan recently presented to the CPSC (Consumer Product Safety Commission); Baja is one of only two importers of Chinese products that has had its Action Plan approve by the CPSC. An approved Action Plan is required before a foreign manufacturer can sell ATVs in the U.S. under provisions contained in the Consumer Product Safety Improvement Act (CPSIA) of 2008.

With Daugherty’s departure, Godfrey remains the sole co-founder of Baja still with the company. Andrew sold her shares in 2007 and left the company when Techtronics Industries, Inc., (TTI) acquired a majority share of Baja. Daugherty sold his equity position to TTI almost two years ago.

TTI is a $3.2 billion manufacturer who’s stock is traded on the Hong Kong Exchange. It manufactures private label household goods for leading brands, and it also owns several internationally known brands, including Hoover, Dirt Devil, Milwaukee, Homelite and Ryobi. JD

Contact me with news tips and story ideas
at 952/893-6876 or joe@powersportsupdate.com.