Archive for the ‘Buell Blast’ Category

Last in Line: The Final Buell Rolls out of East Troy

November 12, 2009

The last Buell

Just got this pic and paragraph from the PR flacks at Harley-Davidson. Strange that they’d wait two weeks to send it out, but at least they’re recognizing the moment. First the PR bit and then a comment.

Last Buell Motorcycle Built

On October 30, a Buell Lightning XB12Scg rolled off the company’s East Troy, Wis. assembly line, the last of the 136,923 motorcycles built in the company’s 26 years of operation. Parent Harley-Davidson announced on October 15 that the Buell lineup of motorcycles would be discontinued effective December 18, 2009. Buell motorcycles will continue to be sold through existing dealers until inventory is depleted.

I feel fortunate to have had the chance to ride a handful of Buells. The XB12s is probably on my Top 5 favorite motorcycles list  (I’d also put the Ulysses on there too, but I rode the first model year version that had a bad steering lock issues) as it was a thoroughly fun bike to ride. Wicked and torquey and rumbly … there was no mistaking that you were sitting on a Harley. I also truly appreciate Erik Buell and visionary people like him. The motorcycle industry is filled with the most clever, entrepreneurial and just plain smart people that I’ve ever met or been around. They are tinkerers and engineers and machinists and admen and marketeers and sales people, all full of swagger and spark. Erik is at the top of that list. 

So, yeah, this picture and the accompanying paragraph leave me a bit sad.

Harley to Dump Buell, MV Agusta — 9 mos. Earnings Down 71%

October 15, 2009

Harley-Davidson announced its third-quarter results today and BOY do things look ugly.hd

earnings down 71 percent

U.S. retail motorcycle sales down 24.3 percent

To discontinue production of Buell motorcycles.

Remaining inventories of Buell motorcycles, accessories and apparel, while they last, will continue to be sold through authorized dealerships. Warranty coverage will continue as normal for Buell motorcycles and the Company will provide replacement parts and service through dealerships.

Company to immediately begin plans to sell MV Agusta.

More to come later today on from Guido Ebert, who is sitting in on third quarter conference call.

Buell Blast Coffee Table, uh, Door Stop

July 29, 2009
Introducing the 2010 Buell Blast.

Introducing the 2010 Buell Blast.


So, is the Buell Blast dead? I’m thinking so after watching a couple of videos on Buell’s website.

If this little one-lunged machine is a goner, this might be the most creative send-off I’ve seen since Jack in The Box blew up the clown.

Would this be anti-marketing? Not sure how one would describe the level of effort Buell’s put into shelving a a model that’s been the butt of many jokes, but also the first ride for many who have gone through the Rider’s Edge course. There’s even a huge niche of aftermarket companies who build kits for converting the Blast into something, well, uh, a little bit more bitchin’ than its natural form. Whatever. This is pure entertainment. I especially like the gallery and the specs. 

Do yourself and check out the page devoted to the 2010 Blast. Nice work, Buell.