Archive for the ‘Erik Buell’ Category

Last in Line: The Final Buell Rolls out of East Troy

November 12, 2009

The last Buell

Just got this pic and paragraph from the PR flacks at Harley-Davidson. Strange that they’d wait two weeks to send it out, but at least they’re recognizing the moment. First the PR bit and then a comment.

Last Buell Motorcycle Built

On October 30, a Buell Lightning XB12Scg rolled off the company’s East Troy, Wis. assembly line, the last of the 136,923 motorcycles built in the company’s 26 years of operation. Parent Harley-Davidson announced on October 15 that the Buell lineup of motorcycles would be discontinued effective December 18, 2009. Buell motorcycles will continue to be sold through existing dealers until inventory is depleted.

I feel fortunate to have had the chance to ride a handful of Buells. The XB12s is probably on my Top 5 favorite motorcycles list  (I’d also put the Ulysses on there too, but I rode the first model year version that had a bad steering lock issues) as it was a thoroughly fun bike to ride. Wicked and torquey and rumbly … there was no mistaking that you were sitting on a Harley. I also truly appreciate Erik Buell and visionary people like him. The motorcycle industry is filled with the most clever, entrepreneurial and just plain smart people that I’ve ever met or been around. They are tinkerers and engineers and machinists and admen and marketeers and sales people, all full of swagger and spark. Erik is at the top of that list. 

So, yeah, this picture and the accompanying paragraph leave me a bit sad.

Blogs Abuzz About H-D’s Buell Decision

October 15, 2009

Buell_logoHarley-Davidson has carved a lot of pork, and jobs, during the past year, and now the move to end production of the Buell line and sell off its recently-purchased MV Agusta business has people buzzing anew about the way the Motor Co. has chosen to streamline its operation.

Here are some thoughts gleamed from a surf through some of the social networking sites:

Gutted that Harley has pulled the plug on Buell Motorcycles. After all of Erik’s struggles and hard work developing improved product, he deserves better than that. – Kevin

No matter what you think of HD or Buell product, you have to respect Erik Buell’s independent and creative thinking. Sorry to see you go Buell. – Glenn

Victims of Hope and Change? – Robert

I feel for all those who have been laid off … but I keep thinking there is more to come from Buell. – Greg

Buell gone; MV on the block!? Whats next? Price drops on Fatboys and baggers? – Jeffery

Why didn’t they dump their latest European acquisition instead of wiping out more American jobs? As an American manufacturer, it sickens me to see HD become just another company making a profit at any cost. – Chris

A day of mourning for American Sportbikers … regardless of what you ride. Buell, you will be greatly missed! – Brittany

I am truly bummed about Buell going under. I wasn’t a die hard Buell fan but it was nice to see a company like that succeed. – Aaron

It seems that we have let another American Motorcycle Company go by the way side my friends, and what a shame! – Patrick

Learn more about H-D’s decision by clicking HERE.

Buell Blast Coffee Table, uh, Door Stop

July 29, 2009
Introducing the 2010 Buell Blast.

Introducing the 2010 Buell Blast.

 

So, is the Buell Blast dead? I’m thinking so after watching a couple of videos on Buell’s website.

If this little one-lunged machine is a goner, this might be the most creative send-off I’ve seen since Jack in The Box blew up the clown.

Would this be anti-marketing? Not sure how one would describe the level of effort Buell’s put into shelving a a model that’s been the butt of many jokes, but also the first ride for many who have gone through the Rider’s Edge course. There’s even a huge niche of aftermarket companies who build kits for converting the Blast into something, well, uh, a little bit more bitchin’ than its natural form. Whatever. This is pure entertainment. I especially like the gallery and the specs. 

Do yourself and check out the page devoted to the 2010 Blast. Nice work, Buell.