Posts Tagged ‘1200GS’

Machineart Produces BMW-based Concept

April 13, 2009

Industrial design and product development firm Machineart Industrial Design has completed the R1200GSM, a design study of the iconic BMWR1200GS, using a process called “direct digital manufacturing” that drastically cut production time.

Machineart, Frenchtown, N.J., provides new product design and development services, focusing on concept development, visual brand identity, parts engineering and prototyping in powersports, computers & equipment, consumer products, medical products, juvenile products, housewares and sports equipment.

Machineart leadership says the primary goal was to develop a look that departs from BMW’s common lines while retaining a sense of muscularity. A secondary goal was to reduce the GS’s visual weight and give it a look of agility and forward movement. The final challenge was to build the prototype in a reasonable period of time utilizing digital manufacturing technology.
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Pieter de Waal, vice president, BMW Motorrad USA, recently told Dealernews that most GS riders do not ride off-road but still gravitate to the model because of its versatility, comfortable (more…)