Posts Tagged ‘Arai’

Tucker Takes Bold Step in Digital Marketing

April 28, 2010

Distributor Offers Product Videos at http://www.Tuckerrocky.tv

When I talked with Steve Johnson, the boss of Tucker Rocky Dustributing, in January, we discussed the growing importance of digital marketing. I thought his comments certainly were interesting, but not hugely important for the industry or even for the company.

Steve Johnson

I was wrong. When we spoke again Monday I discovered how badly I had missed the mark. The Fort Worth-based distributor has taken steps that could significantly change the way powersports PG&A products are sold to consumers and dealers.

Very simply, Tucker has basically dropped its B2B and consumer print advertising in favor of product videos that are distributed through YouTube and Tucker’s own “TV station,” the website, www.tuckerrocky.tv.

In addition to TR house brands such as FirstGear, Answer, MSR, and ProTaper, the tuckeerrocky.tv site also carries videos featuring products from Arai, K&N, National Cycle, Ogio, PJ1, Scorpion, Bridgestone, and Cobra, among others. The videos are well produced and do an effective job of explaining and demonstrating the features and benefits of each product. Visit the site, and you’ll see what I mean.

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The Good and Bad of MAP Policies

October 9, 2009

Low_Price_Guarantee[1]As PG&A inventories remain bloated, the dangers of heavy discounting mount. Brands take a wallop once their suggested retail prices become a running joke on eBay. To combat this, we’ve long had minimum advertised pricing (MAP) policies.

But dealers have mixed feelings about these policies. Some dealers don’t like them, period. The market should dictate prices, they say. Most dealers like the idea of MAP pricing, but they hate the policies of specific vendors or distributors. Or, perhaps more often, they resent policies that aren’t strictly enforced.

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Check Your Lid At HelmetCheck.Org

February 14, 2009

The Motorcycle Industry Council (MIC) has launched a new website designed to help riders verify that a helmet they own, or are considering for purchase, complies with the U.S. Department of Transportation’s safety standard (FMVSS 218).

Designed to be a repository of helmet-related information, research and public service announcements for the benefit of consumers, policy-makers and law enforcement, HelmetCheck.org allows site visitors to find information on DOT-compliant helmets from any helmet manufacturer voluntarily participating in the database. Major helmet companies and distributors AFX, AGV, Arai, AXO, HJC, Icon, Scorpion, and Shoei have thus far provided the information on their full line of helmets to the site.

Visit Dealernews.com to learn why the MIC launched this new offering.