Posts Tagged ‘august’

Dealers: You love what you do. Right?

August 1, 2011

THIS COLUMN originally was going to expand on something Mike Vaughan brings up in his column on the last page of this magazine.

In talking about the news that Kawasaki is taking its Costco referral program nationwide, Vaughan points out the never ending negativity that inevitably creeps into any discussion about a new product, new concept, new proposal or impending change in the motorcycle industry.

It’s an observation for a larger point he’s making, but Vaughan is on to something. See the negative online comments accompanying our Dealernews.com story about the Kawi/Costco partnership. But don’t stop there. At any given time stories on our website elicit nothing but negative comments.

And it’s not just our website. This grumbling pessimism and negativity is all pervasive across a myriad blogs, websites, forums, even in person among groups of industry folks. New bike model? It sucks. Someone get a promotion? Oh, he’s an asshole. New biker TV show? What a bunch of tools.

Understood that things have been in the toilet now for a few years and thoughts run bleak in times like these, but this creeping negativism isn’t relegated only to the recession years. It was evident even in the Boom Time, often from the same folks spewing bile now (hmm, maybe there’s something to that?).

Now I understand that some people are just irascible cranks, and I’m no Pollyanna — far from it — but I guess my original question to those who grumble and spit is, what the hell?

But I digress. This was going to be the topic of this column until the day that I sat down to write it I got news of the death of one of the biggest influences on my adult professional life. Jolene Combs, adviser for my junior college journalism program and mentor to countless working journalists, died July 13.

Prior to entering her classroom, I’d never encountered an educator of such wit, passion and energy who demanded excellence and encouraged all. Just about any student who came through the El Camino College journalism program absorbed Combs’ love of the profession, which she taught with such exacting standards that those who learned AP Style through her relentless testing still remember how she phrased her questions.

As an adult deciding to get a college degree at age 25, I was a bit of an aimless lout who finally found direction through Combs and her colleague Lori Medigovich. These two taught me to love the profession, helped me channel my latent abilities and served to guide my way into this career.

I learned that excellence isn’t something to rest on, but something to continually try to attain. That the next story I write will be the best one I write, and so on. Her teaching helped me into a profession, but her words gave me something more.

What does this have to do with the motorcycle industry and the negativity that spreads through it like a rash? Well, as far as I know, JC wasn’t a motorcyclist, but the lessons she taught me and the guidance she gave transcends any one topic.

You see, JC had “three things,” a trio of principles that would help you find success in life. Find someone to love, who loves you back. Be healthy. And, find something you love to do for a living. She’d say the first two were out of your control to a degree, but the third was well within your power.

And this is why I ask, what the hell? We’re all likely in this industry because it’s something we love to do. I don’t know too many people getting rich in powersports, but I do know a lot who love that their careers intersect with their passion.

Taking JC’s advice, I made the choice to do something I love doing in a business I love. So I don’t understand those who made the same choice, who piss and bemoan anything and everything that comes along. I don’t know what purpose it serves other than to reflect a poor attitude.

Think about it. This is what we get to do for a living. This. You’ve gotta admit, this is pretty cool.
Thanks, JC.

Dennis Johnson
Editor in Chief
dennis.johnson@dealernews.com

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