Posts Tagged ‘Baja Motorsports’

Brett Smith Named Head of Baja Motorsports

January 28, 2010

Former Custom V-twin Executive Leads Chinese Importer/Distributor

Brett Smith, former president of S&S Cycle, one of the leading names in American motorcycles, has been named head of  Baja Motorsports‘ U.S. operations. Smith currently is traveling in China where he is visiting Baja factories and component suppliers.

Brett Smith

I’ll be providing more information on this major move when Smith returns to the U.S. and gets settled into his new position. In the meantime, here is information on Smith and Baja in a Q&A session that I developed with Smith.

Baja Motorsports is based in Tempe, Ariz., where it operates a 70,000 sq. ft. parts, service and warehouse/office facility. It sells Chinese-made powersports equipment primarily through big box retailers such as Pep Boys. Service is provided through a network of some 1,000 independent service shops in North America.

Baja was launched in 2004 by Richard Godfrey, president and CEO, Jennifer Andrew, vice president of operations/CFO, and Ryan Daugherty, vice president of sales and marketing. In the first year, Baja posted sales of $6.5 million.

(more…)

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Dealernewsblog Top 20 Viewed Stories of 2009

December 21, 2009

With 2009 quickly coming to a close, we’d be remiss if we didn’t tackle that trite-but-true end-of-the-year cliche known as the Top Whatever Stories List of (Fill in the year). Some of the time these stories are picked by readers, other times they’re chosen by editors/reporters. At Dealernewsblog we’ll opt for the former, based on the site visitor stats calculated by the good folks at WordPress.

We wish we had the energy and certitude to assemble a bevy of what we feel are the top powersports industry stories of 2009, but we’re kind of fat and lazy after snacking on too many holiday cheese logs, so we’ll leave this up to the cold analytics of the WordPress dashboard. For a more measured and thoughtful approach to the top stories, our own Joe Delmont is assembling a Top 10 list that should be appearing soon (link to come!).

And now, according to our blog stats, here are the Top 20 Dealernewsblog stories that viewers (like you!) clicked on in 2009:

  1. Harley’s Iron 883 – Nightster’s Younger Bro
  2. The Kymco Like — “Classic is one scooter …”
  3. Tragedy for Glen Helen Owner and His Family
  4. It’s Black Tuesday. Some Kid’s ATVs, Bikes Banned
  5. Harley Iron 883, You Are Soon to be Mine (for a while)
  6. Harley-Davidson Iron 883 Review
  7. KTM RC 125 GP Race Bikes for Sale
  8. Vendors That Compete Against Their Own Dealers
  9. 2009 Triumph Bonneville SE — Retro Riding
  10. Moto Guzzi V7 Classic – want one
  11. Top Dealer To Challenge CPSC Lead Content Rule
  12. Ducati Working on Adventure Tourer?
  13. High Fashion Gear for Women Riders? You Betcha
  14. H-D Iron 883 First Peek — On the Road to Review
  15. Dealer Expo Comments; Extra Product Coverage
  16. CPSC’s Recent Action Doesn’t Help Powersports
  17. Second Co-Founder Departs Baja Motorsports
  18. Small Stores Versus Big Stores
  19. New Polaris On-Road Division Raises Questions
  20. Roll Your Own Gear – Joe Rocket’s Hemp Jacket

Second Co-Founder Departs Baja Motorsports

May 16, 2009

Ryan Daugherty Resigns From Leading Chinese Distributor

Handled Sales & Marketing, Product Development, Sourcing

Ryan Daugherty, one of the co-founders of Baja Motorsports, has resigned the company and is looking for other opportunities, he told me. Daugherty, Rich Godfrey and Jennifer Andrew launched Baja in 2004 and built it into a leading distributor of Chinese powersports products—including kid’s ATVs and dirt bikes— in the U.S. and Canada. Last year, Baja sold an estimated $70 million worth of products at wholesale. Its leading customers include Pep Boys, Fleet Farm and Canadian Tire.

Ryan Daugherty

Ryan Daugherty

“It’s just time for a change,” Daugherty told me. “I’ve enjoyed helping build Baja to its current strong position in the market, but I’m going to step back now for a bit and look at the powersports industry. It’s changing and I know there will be other opportunities down the road.”

Daugherty says he doesn’t have any deadline in mind for taking on a new position.

I tried to get in touch with Rich Godfrey a couple of times to see what changes he’s likely to make now that his partner is gone, but I haven’t hear from him yet. I’ll let you know what he has to say when we hook up.

Daugherty, 43, has been vice president for sales and marketing at Baja. His duties include developing new products, sourcing those products in China and marketing the products to dealers and consumers. One of his big efforts has been developing training and service materials for technicians and customers.

He also wrote Baja’s ATV Action Plan recently presented to the CPSC (Consumer Product Safety Commission); Baja is one of only two importers of Chinese products that has had its Action Plan approve by the CPSC. An approved Action Plan is required before a foreign manufacturer can sell ATVs in the U.S. under provisions contained in the Consumer Product Safety Improvement Act (CPSIA) of 2008.

With Daugherty’s departure, Godfrey remains the sole co-founder of Baja still with the company. Andrew sold her shares in 2007 and left the company when Techtronics Industries, Inc., (TTI) acquired a majority share of Baja. Daugherty sold his equity position to TTI almost two years ago.

TTI is a $3.2 billion manufacturer who’s stock is traded on the Hong Kong Exchange. It manufactures private label household goods for leading brands, and it also owns several internationally known brands, including Hoover, Dirt Devil, Milwaukee, Homelite and Ryobi. JD

Contact me with news tips and story ideas
at 952/893-6876 or joe@powersportsupdate.com.