Posts Tagged ‘Cobra Motorcycle Manufacturing Company’

Cobra Sells Kid’s Bikes Despite CPSC Ban

March 27, 2009

Bikes Meet Lead Content Requirements
Several Steps Ensure Legally Safe Products

Sean Hilbert may be the only motorcycle executive in the U.S. who is legally selling kid’s dirt bikes and ATVs, in spite of a federal ban on many such products.

Most of the high quality racing machines produced and sold by Cobra Motorcycle Manufacturing Company of Hillsdale, Mich., meet the current requirements spelled out in the Consumer Product Safety Improvement Act (CPSIA), he told me the other day. Only one of Cobra’s models is not offered for sale.

Sean Hilbert

Sean Hilbert

Well, now, that’s very interesting. How can that be, when the rest of the industry has been shut down since Feb. 10, 2009, and all other manufacturers have ordered their dealers to pull these products from the showrooms?

Sale of products designed for kids ages 12 and younger that contain more than 600 parts per million of lead content for any part of the product in the machine have been banned since February by the Consumer Product Safety Commission (CPSC).

Yet Cobra keeps selling most of its models.

Hilbert, who is president and CEO, isn’t breaking the law, he says. It’s just that his company is working very hard to produce machines that meet the stiff lead content requirements set by the law that was signed by President Bush last August. How does he do it?

Basically, three ways. First, by presenting certifications from his suppliers that their products don’t exceed the lead limits. Second, by doing a minimal amount of its own testing. And, third, by covering items that contain excess lead levels, thus preventing access to those items. More about these steps later.

What Is Cobra Motorcycle?

Cobra has been producing high quality small displacement racing ATVs and mini bikes since 1993. It has 35 employees and operates out of a 50,000 sq. ft combination office, warehouse and production facility in Hillsdale, Mich., about 100 miles from Detroit.  The building sits on about 10 acres that includes a test track and provides room for expansion of the main facility.

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