Posts Tagged ‘Custom V-twin’

Riding a Dirico, Hanging With (sort of) Steven Tyler

June 18, 2009

Dealernews just returned from the big Press Launch of Dirico Motorcycles in Boston, Mass., the custom V-twin company that’s a collaboration between Aerosmith frontman Steven Tyler and engineering genius Mark Dirico. At this point in the industry, just about anybody with half an idea of what’s happened in the custom V-twin market would ask, “Wha? Huh? Why?”

From left: Tyler, Talarico and Dirico

From left: Tyler, Talarico and Dirico

 

Here are a couple of highlights of our whirlwind trip to New England —  none of which include Liv Tyler.

So we went there with the “Why” question at the tip of our lips, but they got to it first. This is no mass-production operation like  has been the standard operation (more…)

Ride This Way – Steven Tyler and Dirico Motorcycles

June 12, 2009

Some of you may remember way back in 2007 when Aerosmith’s Steven Tyler announced he was launching a custom motorcycle company known as Red Wing Motorcycles. Well, two years and a name-change later, Tyler, along with custom builder Mark Dirico, are introducing Dirico Motorcycles to the world and Dealernews will be there.

Steven Tyler and Mark Dirico.

Steven Tyler and Mark Dirico.

This Sunday I catch a redeye to Boston for the Industry Launch of Dirico Motorcycles. Thus far, there are three bikes in the custom V-twin lineup, the Flyer, the Pro-Street and the Speedster.

Me and others editor types will get a chance to learn more about the company, it’s designs on expanding its dealer network and then ride the bikes up to Laconia, N.H. during the famed bike week.

Dirico is also planning a Consumer and Dealer Launch in Sturgis on Wednesday Aug. 5, from 11 a.m. to 4 p.m. at the Legendary Buffalo Chip. Those retailers already in the Dirico fold get a special roped-off VIP section. Those interested in becoming a dealer can contact Kelly Hudak at Velocity Inc., for more info. She’s at 484-248-1081.

Ride The Mountain with Big Bear Choppers

May 27, 2009

The custom V-twin industry might be comatose at the moment, but that’s no excuse to hang up your party hat. For business may be down, but there’s always them there motorcycles to ride. If you’re so inclined (that’s good mountain humor) why not ride them up to enjoy Big Bear Choppers‘ 7th Annual Ride the Mountain festivities.

The only thing missing are little people. No, wait, there will be little people! The Shorty's Kiss Band is playing.

The only thing missing are little people. No, wait, there will be little people! The Shorty's Kiss Band is playing.

V-twins and other rides will own the mountain resort village of Big Bear, Calif., and the Snow Summit Mountain Resort on Saturday, June 6. This year’s sky-high shindig features the Freak Show Deluxe featuring glass eating, glass walking, sword swallowing and the bed of nails. Also, San Francisco-area rock-a-billy rebels, the Chop Tops, will be kicking some musical ass.

As a nod to its customers, BBC (website here) is hosting a VIP lounge under an exclusive tent next to the factory big rig, with preferred parking, refreshments and a special shirt and VIP badge. On Sunday, June 7, the Mindfreak himself, Criss Angel, will be at the Big Bear Choppers facility signing autographs and flogging his magic.

Lest this seem like a commercial, I’ll add this about Big Bear Choppers: the business is really down in the dumps across all segments so it’s pretty cool to see one of the big boys holding strong with a rally/event aimed squarely at its customers, and riders in general. Knowing how cost-cutting works I’d imagine that this is the kind of event that often appears on the chopping block when looking for cost savings. I tip my helmet to Kevin, Mona and Andy up at BBC for keeping the mountain open for everyone.