Posts Tagged ‘Cycle World International Motorcycle Show’

Cycle World IMS New York: Meat the Press

January 22, 2010

While pretty much all the press attention during the Cycle World International Motorcycle Show stops is directed toward the motorcycles, it’s kinda cool to turn that focus around to the journalists themselves.

If you’ve never been a part of this roving crowd of camera snappers and flashers (CAMERA flashers) it’s often been described as a scrum al a rugby, and for good reason. As the media schedule skips from OEM announcement to OEM annoucement, the press follows in a tight bunch, each jockying for position and camera angles. It’s even crazier at the European shows (like EICMA) where it seems that a fist fight is only a shove or elbow away. This roving band of moto-journos tends to break up as the hours progressive until it’s the niche guys getting the niche news. Good times for sure.

At the opening of the New York IMS stop, show representative and extremely debonair motoguy, Robert Pandya, was directing the first few hours of the press event. At 9:30 a.m. Friday morning, the show floor was still chockablock with unopened wooden crates, union workers, cleaners, assemblers and other assorted workers. Forklifts whirred and honked their way through the crowds, impatiently navigating the crowds to deliver payloads of whatnot.

There were reps from blogs, magazines, radio shows and newspapers, a span of media representation ranging from Roadbike to All About Bikes magazine, from Popular Science to American Iron. Oh year, don’t forget the Motorcycle Radio Network and Rider. In other words, the show gets some pretty damn good press from a wide range of media. We like this.

“Move in here folks,” Pandya says while trying to start the show at the Cycle World booth. “We don’t want to play journalist shish-kabob.”

From here the group moves en masse to BMW to hear head media-man Roy Olliemuller tout the OEM’s 2009 sales numbers before introducing the BMW crew and the S1000RR. There were those forklifts again in the background (and almost in the foreground!)

Boom, off to Victory Motorcycles. Then the Suzuki Busa Beats 2010 launch. Next, Star and the Performance Machine Raider. Honda? You’re up. Harley-Davidson’s got a new bike. Let’s go see it. A Ducati fashion show AND the 2010 Multistrada 1200? Bellisimo! Hardcore Choppers. TapouT. Ducati freestyle stunt team. Phew. It’s a busy schedule.

Advertisements

All In the Family

September 1, 2009

Dennis JohnsonWhen I first started at Dealernews and discovered that our parent company, Advanstar, was the force behind the Cycle World International Motorcycle Shows, I was stoked. I’m inherently nosy, so getting the chance to take a behind-the-scenes look at what went into staging these events fed my curiosity. I love to know what makes things tick, from motorcycles to metal detectors to giant events.

And then I found out about Dealer Expo. We put that one on, too? We were the company that orchestrated these massive undertakings? How many people must that involve? How much planning? What makes these shows succeed?

What I found out stunned me. It isn’t a colossal staff of thousands, not even hundreds, that produces these events. These shows are orchestrated by a fairly small group of dedicated employees — show and marketing managers, salespeople, designers and attendee development experts. All working like clockwork to run (more…)