Posts Tagged ‘David Damron’

Without Credit, and Clueless

October 3, 2009

j0309203“What do you mean I don’t qualify for a loan? I can easily make the monthly payments. My motor home was just repossessed a few weeks ago.”

Ever hear something like that?

David Damron, owner of Chaparral Motorsports in San Bernardino, Calif., has — many times. “People got some excess cash, so they think they can finance,” he told me in August. “And they seem to have somehow forgotten about the two repos. It’s unbelievable the amount of people that are coming in filling out credit apps that are in the high 400 scores and wanting to know why they couldn’t get financed because they’ve got the cash flow now because they’re obviously not having to make the payment on the boat or the car or the truck. They don’t understand.” (more…)

Small Stores Versus Big Stores

September 25, 2009

Exterior_HIn a column titled Memories of Dealerships Past,” industry veteran Mike Vaughan wondered whether the industry downturn will give way to smaller, friendlier stores.

One thing is apparent. The number of dealerships is falling rapidly. But what types of stores will be the predominate survivors? What will be the best way to distribute the smaller volume of motorcycles, about half the volume of only a couple of years ago?

Going by the trBertsend in the general retail world, where big-box stores have taken over, I’m guessing the ratio of big stores to little stores will increase. That means more people riding or driving longer distances to get to a dealership. But motorcyclists typically aren’t averse to traveling.

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Stock Up on Graphics

September 18, 2009

EDHARDYYamahaNEWCommodities are still selling well. Everything else isn’t. That seems to be the assumption right now. But a major accessories dealer tells me that graphics are selling better than ever. Graphics are about as nonessential as it gets. What gives?

The dealer was David Damron, owner of Chaparral Motorsports in San Bernardino, Calif. Most of you are familiar with the store thanks to his mail-order ads in most of the major motorcycle magazines. I was interviewing him for the cover profile of our October issue.

“Our parts-and-accessories sales are very good,” he said, “but we’re really surprised at the amount of graphics that we are selling. I mean, it’s a different mind-set than my own. If I were counting pennies, I would make sure I had a good chain and sprocket and tires on my bike, and I wouldn’t care how scratched the graphics were.”
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