Posts Tagged ‘Dirt Devel’

Second Co-Founder Departs Baja Motorsports

May 16, 2009

Ryan Daugherty Resigns From Leading Chinese Distributor

Handled Sales & Marketing, Product Development, Sourcing

Ryan Daugherty, one of the co-founders of Baja Motorsports, has resigned the company and is looking for other opportunities, he told me. Daugherty, Rich Godfrey and Jennifer Andrew launched Baja in 2004 and built it into a leading distributor of Chinese powersports products—including kid’s ATVs and dirt bikes— in the U.S. and Canada. Last year, Baja sold an estimated $70 million worth of products at wholesale. Its leading customers include Pep Boys, Fleet Farm and Canadian Tire.

Ryan Daugherty

Ryan Daugherty

“It’s just time for a change,” Daugherty told me. “I’ve enjoyed helping build Baja to its current strong position in the market, but I’m going to step back now for a bit and look at the powersports industry. It’s changing and I know there will be other opportunities down the road.”

Daugherty says he doesn’t have any deadline in mind for taking on a new position.

I tried to get in touch with Rich Godfrey a couple of times to see what changes he’s likely to make now that his partner is gone, but I haven’t hear from him yet. I’ll let you know what he has to say when we hook up.

Daugherty, 43, has been vice president for sales and marketing at Baja. His duties include developing new products, sourcing those products in China and marketing the products to dealers and consumers. One of his big efforts has been developing training and service materials for technicians and customers.

He also wrote Baja’s ATV Action Plan recently presented to the CPSC (Consumer Product Safety Commission); Baja is one of only two importers of Chinese products that has had its Action Plan approve by the CPSC. An approved Action Plan is required before a foreign manufacturer can sell ATVs in the U.S. under provisions contained in the Consumer Product Safety Improvement Act (CPSIA) of 2008.

With Daugherty’s departure, Godfrey remains the sole co-founder of Baja still with the company. Andrew sold her shares in 2007 and left the company when Techtronics Industries, Inc., (TTI) acquired a majority share of Baja. Daugherty sold his equity position to TTI almost two years ago.

TTI is a $3.2 billion manufacturer who’s stock is traded on the Hong Kong Exchange. It manufactures private label household goods for leading brands, and it also owns several internationally known brands, including Hoover, Dirt Devil, Milwaukee, Homelite and Ryobi. JD

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at 952/893-6876 or joe@powersportsupdate.com.

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