Posts Tagged ‘Distributor’

Tucker Rocky Changes Sales/Marketing Approach

January 23, 2010

Sales & Marketing Team Reorganized

A recent brief announcement out of Tucker Rocky Distributing about changes in the marketing department piqued my interest. The note said that long-time marketing and advertising guy Stephan Ulbrich was no longer with the big national Fort Worth-based distributor. Several other reassignments were also mentioned. The moves followed the

Steve Johnson

departure of another long-time TR marketing executive, Tim Pritchard, vice president of sales and marketing, who left the company in October after eight years with the distributor.

What was up with the changes, I wondered? So I called Steve Johnson, TR’s president and COO. It turns out that the personnel changes reflect a significant shift in the way TR is working with its customers, both on the supplier side and on the dealer side.

The departed ex-employees aren’t talking, of course, but here’s the story, as Steve discussed it with me.

“It was clear to me that we needed new leadership in the sales and marketing area,” Johnson told me. ” Tim had been here many years and we had a philosophical difference on how to run the company, so I made a change.”

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Let’s Get Started

January 22, 2009

Welcome to Minnesota Man’s blog.

I’ve done plenty of writing over the years—starting with an old Royal upright typewriter— so I’m excited to see how this new venue works. I’ll be writing about the business of motorcycles— building them and marketing them and selling them around the world, from Santa Anna, Calif., to Shanghai, China. And I’ll be writing about all of the related businesses associated with motorcycles— dealerships, and OEMs, and aftermarket manufacturers and distributors. You name it.

I won’t be writing much about the mechanical aspects of motorcycling because I’m really not very good at that. In fact, my wife doesn’t even want me to have tools around the house. After 41 years of wedded bliss, she knows that I generally hurt myself or break something when I get involved in “handyman” projects.

So, I’ll be writing about the people of motorcycling and the business trends and events that I see.

I’ll also be analyzing and questioning news items that I read and tidbits that I pick up during my editing duties for Dealersnews magazine. I write a monthly column for the magazine and I post items on the http://www.dealernews.com website. I’ll be talking to OEMs, dealers, and other folks who work in the industry. And I’ll be talking with customers, as well, to discover what makes them happy and not so happy.

I’ll be about writing about interesting people I meet and about business activities—some will impress me and others will puzzle me, especially the way they do—or don’t— provide customer service.

I’ll be writing about people such as my friend Frank Esposito who has been named president of Kendon Industries, Inc., the Anaheim manufacturer of motorcycle trailers and related equipment. I haven’t talked with Frank about Kendon, since he just took the spot. But I’ll catch up with him soon. Frank spent a number of years in top spots at Custom Chrome and Tucker Rocky.

I’ll also be writing about information that’s developed by my friends at Power Products Marketing (PPM), a Minneapolis research firm that tracks production and retail sales figures of powersports products in North America. Many of the trends these guys identify are truly astounding, especially as they apply to non-MIC companies.

And I’ll comment on published reports from sources like websites and blogs, the Wall Street Journal, the Economist magazine, analyst reports, SEC filings, PPM reports, motorcycle trade and consumer mags and Chinese newspapers and news sources.

I’ll be posting a couple of times each week.

Oh, and I’ll certainly be writing about items that you bring to my attention. Remember, this isn’t a one-way communications street; I’m looking forward to hearing from you.

That’s enough promises and enough words for the first time out. Let’s get started; meet me here again tomorrow. Thanks for your interest. JD

Contact me with news tips and story ideas
at 952/893-6876 or joe@powersportsupdate.com. Thanks