Posts Tagged ‘eicma’

EICMA Draws Record Consumer Audience

November 9, 2010

Visitors jam the Harley-Davidson exhibit during EICMA 2010 in Milan.

MILAN—Here’s a positive sign that interest among motorcyclists, at least in Europe, is alive and well. Crowds jammed the six-day EICMA show here last week, according to sales figures released by the show management. The numbers are very good, even though retail sales of bikes in Italy are down this year.

According numbers provided by show management, consumer traffic on Thursday was up 5% over the same day last year, 18% on Friday, 24% on Saturday, and 13% on a cold and rainy Sunday. That means attendance topped 500,000 visitors compared to about 450,000 at last year’s show.

Part of the reason for the gains, said EICMA Director Constantino Ruggiero, was the return of exhibitors Honda and Yamaha. Honda played a leading role, holding a huge press conference in the number one spot on the schedule Tuesday to kick off the show.

The show also drew 45,708 trade visitors,  including 12,853 foreigners, and  2,104 accredited journalists. Meanwhile, EICMA’s website also recorded strong gains, climbing from  271,438 visitors  to 340,664 visitors. JD

Contact me with news tips and story ideas at
joe@powersportsupdate.com or 612/845-8091

An Interview with Constantino Ruggiero

November 4, 2010

Long-Time Italian Motorcycle Leader Retires

MILAN (Wednesday, Nov. 3, 2010)— Constantino Ruggiero, 72, arguably is one of the most influential leaders in the Italian motorcycle industry. He is considered by many to be the grand old man of Italy’s two-wheel industry, everything from bicycles to mopeds and motorcycles. He’s headed the national association of bicycle and motorcycle manufacturers (ANCMA) for 25 years and built its annual equipment show, EICMA, to be the largest of its kind on earth.

Constantino Ruggiero

But now, Ruggiero is moving on; he retires on Jan. 1, 2011. I caught up with this soft-spoken Italian gentleman during one of his hectic days here at EICMA.  Here’s a summary of our conversation, edited for brevity and clarity.

Joe Delmont: Your retirement was a surprise to many. When is your last day in office?
Constantino Ruggiero: My retirement is effective Jan. 1, 2011.

JD: What will you do after you leave office?
CR: Anything I can find. I have to earn money in some way and not get bored. Now we are working in order to live to 120 years of age, so 72 is a very young guy.

JD: How long have you been in the industry?
CR: 25 years at ANCMA and 23 years before that at Pirelli.

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Second EICMA-China Show Set for July 2011

November 4, 2010

Seen as an exchange of commerce at the global level

MILAN (Wednesday, Nov. 3, 2010)— The second annual EICMA-China motorcycle show has been scheduled for July 2-4,2011, at the China National Convention Center in Beijing, show organizers said here today.

Plans for the show were announced at a press conference conducted by the event’s planners: CIME (China Italy Motorcycle Exhibition), a joint venture of EICMA, the China Chamber of Commerce for Motorcycles (CCCMA) and the Genertec International Advertising & Exhibition Company.

This year’s show was held last July in Beijing and drew 130 exhibitors and about 45,000 attendees. More than 200 exhibitors are expected to participate in next year’s show, said CCCM’s Bingnan Chen.

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Opening Day at EICMA’s Motorcycle Show

November 3, 2010

Prime Minister Silvio Berlusconi with the director of EICMA Costantino Ruggiero during opening day ceremonies. It's a memorable show for Ruggiero, who is retiring this year after 25 years as executive director of ANCMA, the Italian motorcycle and bicycle trade association, and head of the group's EICMA show.

Huge show venue covers area of nearly 47 football fields

MILAN — It’s been seven years since I walked this world’s largest motorcycle show,but it seems as though I was never gone.

While much has changed at EICMA, much is the same— the almost overwhelming size, the jammed press conference schedule on the first two days (Tuesday and Wednesday have 21 press conferences) devoted to trade and press representatives. The doors open to the general public on Thursday. By the time this 68th edition of EICMA wraps up on Sunday, Nov. 7, close to 500,000 people will have walked these aisles.

The highlight of the first day, for Italians certainly if not for foreign visitors, was the opening ceremony featuring Italian Prime Minister Silvio Berlusconi.

Security seemed especially tight for Berlusconi’s visit this year and made it almost impossible to move through the presentation area in the main administration building that houses EICMA offices and the media room where we do a lot of our work. The media center is set up with computer facilities, and it hosts the drop off area where exhibitors distribute information to the media.

Unlike in past sessions when Italy’s top politicians opened the show with comments related to motorcycles, often discussing transportation issues and plans for boosting Italy’s important motorcycle and bicycle industries, Berlusconi used Tuesday’s event as an opportunity to poke barbs at his political opponents and to talk about general political issues. Recycling,  garbage issues in Naples and proposed wire tap legislation didn’t hold much interest for international guests looking for news about motorcycles.

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Off To EICMA, World’s Largest Motorcycle Show

October 29, 2010

It’s Friday afternoon, and in a few hours I’ll be boarding Delta flight 258 in Minneapolis headed for Milan Italy and EICMA, the world’s largest motorcycle show.

The show opens Tuesday and runs through Sunday, Nov. 7. I’ll be on the floor most days preparing reports that you can read here.

If you’ve not had an opportunity to visit EICMA, here are some numbers to consider: EICMA, which is open to consumers from Thursday to Sunday, drew 450,000 visitors last year, compared to the Dealer Expo which draws less than 20,000 industry only attendees. This year at EICMA, there will be about 1,100 exhibitors from 35 countries set up in six show halls that cover 505,000 sq. ft.

It’s a busy schedule. Tuesday and Wednesday are so-called trade days. That’s when much of the work gets done because there are no consumers jamming the aisles and clogging the booths.

These are the days when companies announce their new products to the industry and the news media. At this moment, there are 23 press conferences scheduled during the two days, roughly one every 30 minutes from the 10 am opening Tuesday to closing at 4 pm Wednesday.

Interestingly, some of the more savvy and aggressive companies have leaked unofficial information on their products prior to the official introduction in order to maximize coverage in magazines and blogs.

I’ll be working the show with Dealernews Editor-in-Chief Dennis Johnson, who has posted his own summary of the show here so I won’t go into all of those items. But here are some of the items on my To Do list, in no particular order:

  • Participate in selected press conferences, including EICMA’s state of the industry session, and sessions by several of the major OEMs.
  • Check out the Chinese and Taiwanese pavilions. I want see what new companies and products might be coming to the U.S.
  • Visit the U.S. Pavilion to discuss exhibitor plans for selling into the European markets.
  • Identify EICMA’s plans for it’s second motorcycle show in China next year.
  • Talk with Italian motorcycle officials such as Constantino Ruggiero, director of EICMA, who is retiring this year. I want to get his view on the 2011 EICMA-China show and his views on the Italian motorcycle industry.
  • Walk the floor to look for new products and new companies and pick up as many news tidbits as I can.

Okay, I’ll be busy at the show, but I’m also planning to sample some of the great dining and shopping in this buzzing fashion center. After all, I do have to provide a bit of perspective for the Big Show, don’t I? JD

Contact me with news tips and story ideas at
joe@powersportsupdate.com or 612/845-8091

Italian Motorcycle/ATV Show Opens in China

June 10, 2010

Friday is Kick-Off Day in Beijing, China, for an innovative new international motorcycle and ATV show and conference driven by—hold on here— the Italian motorcycle industry. “EICMA China—The Motorcycle Show,” runs Friday through Sunday, June 13,2010. It’s the first ever show for EICMA outside of Italy. EICMA is best known for putting on the the world’s largest motorcycle show every November in Milano, Italy, when several hundred thousand consumers and trade representatives walk the floors looking at the latest machines and accessories.

The trade fair and conference being held at the National Agricultural Exhibition Centre of Beijing is an alliance of EICMA and two major Chinese partners: the Chinese Chamber of Commerce for Motorcycle (CCCM) and Genertec Advertising& Exhibition Co.Ltd. The goals of the event are to show foreign products to the Chinese market and to bring together representatives of several countries to discuss powersports issues relating to motorcycles and ATVs.

On the motorcycle side, the 6.5 hour China International Motorcycle Industry Summit will focus on emissions and on building the Chinese market for motorcycles. A motorcycle ban was instituted in Beijing in 1985 and expanded has been expanded to more than 170 cities in China. It’s estimated that the ban reduced sales by 4 million units annually.

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MIC Promotes Use of Off-Road Vehicles in China

March 2, 2010

Participates In Italian-Chinese Trade Show Talks

When representatives of the Italian motorcycle industry announced last November that they intended to launch a major motorcycle show in  China, this year, it caught the attention of Tim Buche, head of the Motorcycle Industry Council (MIC), the U.S. association of motorcycle, ATV and scooter manufacturers.

“I suggested that there was good value in the MIC facilitating a dialogue on the evolving market for ATVs and similar products in China while I was at the EICMA show last November,” Buche told me last evening. Constantino Ruggiero, managing director of EICMA, agreed. And so the Americans began playing a significant role in putting together this year’s show in China.

EICMA is the huge annual motorcycle show held in Milano, Italy. EICMA is owned and operated by the Italian trade association of motorcycle and bicycle manufacturers and producers of aftermarket parts and accessories (ANCMA). It was founded in 1920 and has more than 170 members. For more information on ANCMA, click here.

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Piaggio Debuts 2009 Vespa GTS 300 Super

January 16, 2009

Unveiled for the world at the EICMA show in Milan last November, the
Vespa GTS 300 Super made its North American debut today at the Cycle World International Motorcycle Show in New York.

The 2009 Vespa GTS 300 Super (MSRP $6,199) is the latest evolution of the company’s best-selling mid-size scooter, the GTS 250.  It’s also the fastest Vespa in the company’s U.S. product portfolio.

Learn more about the scoot here.
vespagts300super

EICMA Filled With Hot Models

November 26, 2008

I attended the EICMA motorcycle show in Milan, Italy, earlier this month. Lots of eye candy … hot new and upcoming models were everywhere. Check ’em out:

dsc_01151 dsc_0118 dsc_0171 dsc_0190 dsc_0198 dsc_0205 dsc_0206 dsc_0211 dsc_0212 dsc_0226 dsc_0228 dsc_0248 dsc_0269 dsc_0278 dsc_0296 dsc_0298 astyle dellorto derbi dsc_0018 dsc_0026 dsc_0050 dsc_0052 dsc_0059 dsc_01181 dsc_0123 malaguti piaggio npa1 sym

The Kymco Like — “Classic is one scooter …”

November 26, 2008

OK, Kymco’s already got scooters with names like the People and the Xciting so I guess the Like isn’t that far out there. In fact, it’s the kind of name that definitely sticks with you. What’s the Like look like? It’s profile is even more memorable. This is a pretty sleek looking scooter.

Future retro? Sleek? Whadda ya think?

I don’t have much info on the new 125cc scoot unveiled at the EICMA show in Milan, but what I can gather from the Italian blog Motoblog it’s a 4-stroke machine that cruises around on 12 in. wheels. It also appears that a 2-stroke 50cc version is somewhere around the corner. Can anybody translate some Italian for me because here’s how the translation tool in Sherlock reads the info:

Kymco Like 125/50 is new scooter a style retrò, cured from designer
the Italian Zaniboni Maximum; classic is one scooter, but with one
modern and personal, dry and compact line, ricercatissima in finishes
and the details evoked to you.

Like is born from one deepened study of the history of the scooter of
years fifty and sixty; the new Kymco is a comfortable vehicle and
adapted to every requirement: the wheels from 12 inches render it
perfect for the city traffic, but also ideal for gite outside the door
in the weekend.

Like is introduced in the versions 125cc and 50cc, both movements from
powerful single cylinder 4 times 2 valves, with cooling to air; in
future, version 50cc with motor to 2 times will be also available one.
The refraining system is to double disc (monodisc for the 50cc) and
the equipments are to the top of the category, with complete
instrumentation, beacons you halogenated and wide space portacasco.