Posts Tagged ‘Exhaust’

Backstage look at FMF: A cool little video with Don Emler for the Take 20 program

December 7, 2009

We first reported on FMF‘s new Take 20 Savings Program in our coverage of the LeMans Corp. 2009 Holiday Showcase. This is the program that runs through March 31, 2010 designed to increase dealership floor traffic and help move exhaust systems. For the campaign, FMF is reducing the suggested retail price of all of its street and off-road 4-stroke exhausts by 20 percent.

In this video, we get to spend a little time with Don Emler and hear some history about the famed exhaust manufacturer. It’s good stuff and a pretty darn good piece of marketing. 

Exclusive: FMF Working on Pipe for Ducati Streetfighter

June 19, 2009

We at Dealernews previously reported how well-known off-road exhaust specialist FMF has been planning to increase its emphasis on the on-road market with its APEX line of exhausts. Today I received a spy shot of the exhaust specialist’s latest project: a carbon fiber offering for the new Ducati Streetfighter.
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“The APEX line is doing quite well in terms of market penetration, but our product for Ducati has been particularly well accepted,” FMF National Sales Manager Doug Muellner told me earlier today. I called Doug after a source sent me a covert shot of the still-in-progress pipe.

“We want the APEX line to be as well-known as our other products,” Doug told me a few months ago. “Off-roaders know the FMF name, and so we want to build the APEX name to be equally as recognizable in the sportbike market.”

FMF offers three types of sportbike pipe – the Powercore S, Powercore GP and APEX – and plans to put more energy into marketing its offerings.

The APEX exhaust comes in carbon or titanium, slip-on or full, and single and dual systems; the Powercore GP is a MotoGP-type titanium race pipe, and the Powercore S line is available in titanium and aluminum and comes with a titanium mid-pipe (if applicable).
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FMF’s other new applications include product for the 2009 Ducati Monster 1100, 696, 848, 1098, 1198 and 1198S; Honda CBR1000RR and CBR600RR; Kawasaki ER-6N, Ninja 250R, Ninja 650R, ZX-6R and ZX-10R; KTM 690 SMC; Suzuki GSX-R600, GSX-R750, GSX-R1000 and Hayabusa; and Yamaha R6 and R1.

LeoVince Hosts Benefit Street Ride, May 14

April 20, 2009

LeoVince’s 4th Annual Grape Crusher ride, benefiting Speedway Children’s Charities, takes place Thursday, May 14.4-7-09grapecrusherflyer

The ride, 100 to 120 miles in length, follows the California coastline northward then cuts inland through the wine country back to Infineon Speedway. Riders will gather at LeoVince USA’s Richmond, Calif. headquarters starting at 9:30am with the ride leaving promptly at 11 am. A gourmet lunch served along the way, and Jason Britton will be one of the celebrity guests joining the ride. The ride ends at Infineon Raceway at 5 pm with a catered reception including LeoVince athletes, celebrities and team crews.

Cost is $40 per entry and includes a takeaway gift and raffle. All benefits from the ride go to the Speedway Children’s Charities fund.

For more information and to register for the ride, go to leovinceusa.com.