Posts Tagged ‘Firstgear’

Tucker Takes Bold Step in Digital Marketing

April 28, 2010

Distributor Offers Product Videos at http://www.Tuckerrocky.tv

When I talked with Steve Johnson, the boss of Tucker Rocky Dustributing, in January, we discussed the growing importance of digital marketing. I thought his comments certainly were interesting, but not hugely important for the industry or even for the company.

Steve Johnson

I was wrong. When we spoke again Monday I discovered how badly I had missed the mark. The Fort Worth-based distributor has taken steps that could significantly change the way powersports PG&A products are sold to consumers and dealers.

Very simply, Tucker has basically dropped its B2B and consumer print advertising in favor of product videos that are distributed through YouTube and Tucker’s own “TV station,” the website, www.tuckerrocky.tv.

In addition to TR house brands such as FirstGear, Answer, MSR, and ProTaper, the tuckeerrocky.tv site also carries videos featuring products from Arai, K&N, National Cycle, Ogio, PJ1, Scorpion, Bridgestone, and Cobra, among others. The videos are well produced and do an effective job of explaining and demonstrating the features and benefits of each product. Visit the site, and you’ll see what I mean.

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FirstGear TPG Apparel Road Test: There Will be Rain

February 22, 2010

Back in the fall, we had a chance to head out to Colorado with Tucker Rocky and FirstGear to check out the TPG lineup of apparel. This is pretty high-end stuff aimed at the hardcore adventure touring rider, the type of person who thinks nothing of clocking 50,000 miles a year on two-wheels, often in less-than-pristine conditions. I am not one of those people. However, I was up for a dual-sport ride through the Rockies with the chance of experiencing some weather and putting the TPG duds to the test. Well, we got weather. Rain. Sleet. Hail. All that stuff that’s mostly foreign to So Cal natives (me!). 

So, you’ve got to hand it to Tucker Rocky and FirstGear for picking a such a route and ride as a way to showcase the features of its TPG (Technical Performance Gear) apparel. They either had strong foresight into what we might encounter or had some major pull with certain parties to arrange that kind of weather.

Click here for the full story.