Posts Tagged ‘GoGo Gear’

Opening Day at EICMA’s Motorcycle Show

November 3, 2010

Prime Minister Silvio Berlusconi with the director of EICMA Costantino Ruggiero during opening day ceremonies. It's a memorable show for Ruggiero, who is retiring this year after 25 years as executive director of ANCMA, the Italian motorcycle and bicycle trade association, and head of the group's EICMA show.

Huge show venue covers area of nearly 47 football fields

MILAN — It’s been seven years since I walked this world’s largest motorcycle show,but it seems as though I was never gone.

While much has changed at EICMA, much is the same— the almost overwhelming size, the jammed press conference schedule on the first two days (Tuesday and Wednesday have 21 press conferences) devoted to trade and press representatives. The doors open to the general public on Thursday. By the time this 68th edition of EICMA wraps up on Sunday, Nov. 7, close to 500,000 people will have walked these aisles.

The highlight of the first day, for Italians certainly if not for foreign visitors, was the opening ceremony featuring Italian Prime Minister Silvio Berlusconi.

Security seemed especially tight for Berlusconi’s visit this year and made it almost impossible to move through the presentation area in the main administration building that houses EICMA offices and the media room where we do a lot of our work. The media center is set up with computer facilities, and it hosts the drop off area where exhibitors distribute information to the media.

Unlike in past sessions when Italy’s top politicians opened the show with comments related to motorcycles, often discussing transportation issues and plans for boosting Italy’s important motorcycle and bicycle industries, Berlusconi used Tuesday’s event as an opportunity to poke barbs at his political opponents and to talk about general political issues. Recycling,  garbage issues in Naples and proposed wire tap legislation didn’t hold much interest for international guests looking for news about motorcycles.

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The Old Throw-Yourself-Downhill-Gear-Test: We Like It

January 20, 2010

Short of purposefully having a get-off on your motorcycle, what better way to test a new brand of riding gear than to throw yourself down a hill in (what looks like) the Silverlake area of Los Angeles? Arlene Battishill, the brains behind GoGo Gear and Scooter Girls, does in this little video she posted to YouTube.

 
I talked to her the day after she did this and she was still pretty shaken up by it, but I can’t help but find this endlessly entertaining. From what I’ve been able to surmise, Arlene is a pretty unique woman — who else is going to attempt to create a line of high-fashion riding gear for women from the ground up with no motorcycle industry experience whatsoever? So, if you ever get the good fortune of meeting her you’ll think, ‘Of course she threw herself down a hill to test that gear.’

Dealernewsblog Top 20 Viewed Stories of 2009

December 21, 2009

With 2009 quickly coming to a close, we’d be remiss if we didn’t tackle that trite-but-true end-of-the-year cliche known as the Top Whatever Stories List of (Fill in the year). Some of the time these stories are picked by readers, other times they’re chosen by editors/reporters. At Dealernewsblog we’ll opt for the former, based on the site visitor stats calculated by the good folks at WordPress.

We wish we had the energy and certitude to assemble a bevy of what we feel are the top powersports industry stories of 2009, but we’re kind of fat and lazy after snacking on too many holiday cheese logs, so we’ll leave this up to the cold analytics of the WordPress dashboard. For a more measured and thoughtful approach to the top stories, our own Joe Delmont is assembling a Top 10 list that should be appearing soon (link to come!).

And now, according to our blog stats, here are the Top 20 Dealernewsblog stories that viewers (like you!) clicked on in 2009:

  1. Harley’s Iron 883 – Nightster’s Younger Bro
  2. The Kymco Like — “Classic is one scooter …”
  3. Tragedy for Glen Helen Owner and His Family
  4. It’s Black Tuesday. Some Kid’s ATVs, Bikes Banned
  5. Harley Iron 883, You Are Soon to be Mine (for a while)
  6. Harley-Davidson Iron 883 Review
  7. KTM RC 125 GP Race Bikes for Sale
  8. Vendors That Compete Against Their Own Dealers
  9. 2009 Triumph Bonneville SE — Retro Riding
  10. Moto Guzzi V7 Classic – want one
  11. Top Dealer To Challenge CPSC Lead Content Rule
  12. Ducati Working on Adventure Tourer?
  13. High Fashion Gear for Women Riders? You Betcha
  14. H-D Iron 883 First Peek — On the Road to Review
  15. Dealer Expo Comments; Extra Product Coverage
  16. CPSC’s Recent Action Doesn’t Help Powersports
  17. Second Co-Founder Departs Baja Motorsports
  18. Small Stores Versus Big Stores
  19. New Polaris On-Road Division Raises Questions
  20. Roll Your Own Gear – Joe Rocket’s Hemp Jacket

High Fashion Gear for Women Riders? You Betcha

October 23, 2009

In the world of riding gear, there are two notable shortcomings.

1. It’s only recently that women riders have been able to find protective riding gear that isn’t just a small version of something built for a man. Even so, there are a handful of apparel manufacturers doing anything that could be called fashionable. The cut and build might be made for a woman, but the aesthetic is still lagging a bit (in my What Not to Wear-influenced perspective).

2. Riding apparel designed to appeal to scooter riders. (Hurray to Corrazo and Armadillo for helping to fill this niche!)

Apparently Arlene Battishill discovered this too when she started riding a scooter during the 2008 run up

photo from ScooterGirls Inc.
photo from ScooterGirls Inc.

 in gas prices (and subsequent explosion in scooter sales). Like any good entrepreneur, Battishill got to thinking about how to solve this problem. What she’s come up with is ScooterGirls Inc. and its lineup of highly-styled riding apparel for women scooterists and motorcycle riders. (more…)