Posts Tagged ‘harley-davidson’

Survey: 3Q U.S. Harley Retail Sales Up 3.5%

October 3, 2011

Here is some good news for followers of Harley-Davidson: Retail sales in the third quarter were up 3.5%, compared to the 3Q last year when sales slumped 9.4%, according to a recently-completed survey of dealers by Wells Fargo Securities.

There’s more good news as well: Inventories remain at five year lows and all of the dealers described inventories as comfortable/light with a need to improve the mix such as adding more touring bikes. Inventory levels are at about 40-45 days, according to the survey.

However, dealers voiced concerns about the inventory mix and said there probably were lost sales due to lack of product availability on models such as the model year 2012 (MY12) touring, sportsters and softails. “We believe Harley underestimated U.S. summer demand, especially in touring (models),” says Tim Conder, Wells Fargo Securities senior analyst and author of the report. “It likely will be late fall before Harley has U.S. inventories normalized,” he added.

Here’s an interesting comment from Conder: “We continue to believe Harley is making specific efforts to limit some availability of Touring models, in part to encourage the dealer network to grow sales (i.e. Sportster, Dyna, Softtail) into targeted, less penetrated customer demographic segments (i.e., under 35, women, African-American, Hispanics). However, this effort may have been too aggressive when combined with York restructuring transitions.”

The survey included 40 dealers located in 24 states across the U.S., approximately, 6% of Harley’s U.S. dealers and was skewed toward larger dealers in major metropolitan areas. The survey included 10 dealers in the East,  10 in the South, 10 in the Midwest and 10 in the West.

The dealers surveyed were very aggressive in their marketing. In addition to selling new and used motorcycles, clothes, merchandise, parts, accessories and service, 98% of the participating dealers had Harley Owners Group (HOG) chapters, 55% offered rentals, 45% sponsored a Rider’s Edge training program and 33% had an on-line sales program.

The dealers also were very aggressive on their pricing. Seventy percent of the dealers sold at MSRP, 20% sold at MSRP with what Wells Fargo calls “minimal discounts,” and 10% sold at a premium to MSRP. Twenty percent of the dealers said they were selling at least some new models below MSRP, compared to 13% in the Q211 survey by Wells Fargo, and 18% in Q310.

Here are other findings from the survey:

  • The ratio of used to new bikes has improved from 2:1 to 1.75:1.
  • The price gap between used bikes and new bikes has continued to narrow. Used bike prices were stable through the 3Q after rising for much of the last 24 months, according to Conder.
  • Price discounting does not appear very likely in the near term, says Conder, “given clean dealer inventories, increased demand and management’s aggressively managing supply in line with demand.”
  • Used Harley bike prices stabilized in Q209 and have increased since then to the point where new bike demand “is positively impacted,” notes Conder. Since Q209, he says, dealers reporting flat or increasing used bike prices jumped from 25% to 88% in Q311.”
  • Prices of used Harley’s are likely to continue to increase, year over year, over the next year, Conder predicts.
  • Credit standards of Harley-Davidson Financial Services (HDFS) have remained basically stable between the second and third quarters this year, according to the dealers.

Harley common stock has traded in a range of $28-$47 over the last 52 weeks. It closed at $34.33 on Friday, Sept. 30, 2011. JD

ATK Bets on Harley Dealers for Bike Sales

May 31, 2010

33,000 Bikes Would Be Sold Exclusively Through Harley Stores

Frank White has been working to put together a manufacturing partner with his ATK Motorcycles off-road company for the better part of a year, and it looks as though he’s finally done it. Last week, ATK announced it signed a $100 million manufacturing deal with S&T Motors Co., Ltd., to produce 33,000 motorcycles over the next four years.

The pact calls for S&T to produce the motorcycles at its Korean facilities next year and then begin assembling them at the ATK facility near Salt Lake City after that. S&T Motors is a Korean manufacturer that began developing and selling ATVs, scooters and motorcycles in 1978. Today, it sells powersports equipment under the Hyosung brand around the world, and it expects to generate annual sales in 2011 of $US 300 million, according to its website. It employs about 350 persons. Here is more information on S&T Motors. Make sure you go to the English language page.

Its U.S. distributor, Hyosung Motors, is based in Norcross, Georgia. More information on Hyosung Motors can be found here.

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Polaris Outperforms May Stock Slump

May 31, 2010

Dow and S&P 500 Decline Sharply

Polaris Industries common stock lost ground in May, but its decline was only about one-third of the ground lost by leading market indicators, and it was much better than two other powersports stocks, Harley-Davidson and Arctic Cat.

Polaris closed May 28, 2010, at $58.70, off $2.35, or 3.8%, from its close on May 3 of $61.05. Polaris stock was given a strong boost on May 24 when analyst Joe Hovorka of Raymond James upgraded his Polaris rating from Market Perform (third level rating) to Strong Buy (top rating).

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Feds Investigate Chinese IPR Theft

May 7, 2010

Hearing Scheduled for June 15, 2010.
It’s an Opportunity To Tell Your Story.

Another federal agency has joined the battle on Chinese manufacturers who are selling illegal goods in the U.S. First, the Consumer Product Safety Commission (CPSC) took aim at Chinese with its child safety provisions, then the EPA (Environmental Protection Agency) began grabbing containers of Chinese powersports products as they entered U.S. ports looking for emissions violations.

Now the U.S. International Trade Commission (USITC) has launched an investigation into the effects of intellectual property rights (IPR) infringement on the U.S. economy and U.S. jobs. The investigation was requested by the Senate Finance Committee.

The investigation will study violations of copyrights, patents, trademarks, and design registrations.

The ITC  will  publish its findings in two reports. The first will provide a description of the types of reported IPR infringement and China’s related policies on procurement of “indigenous innovation” which could limit the sale of U.S. products within China. This could be of special interest to U.S. companies such as Polaris and Harley-Davidson as they attempt to expand into the Chinese consumer markets.

The second report could be much more explosive. It will describe the size and scope of IPR infringement by Chinese companies and the effect of these actions on U.S. jobs and on the sales and profits of U.S. companies. In addition to Polaris, Harley and Arctic Cat, among others, these companies include U.S. operations of Japanese companies such as Honda, Kawasaki, Suzuki and Yamaha, according to an ITC official.

Depending upon how broadly the ITC wants to define U.S. companies, it could include most powersports companies doing business here, including OEMs such as BRP, KTM, Piaggio and Triumph, as well as aftermarket companies.

The report on types of IPR infringement is due by Nov. 19, 2010, and the second— on the impact of these infringements— is due May 2, 2011.

In requesting the investigation, Committee Chairman Max Baucus (D-Mont.) wrote that more than 80 percent of goods seized at U.S. ports for IPR infringements came from China. He also noted that intellectual property accounts for more than 40 percent of U.S. economic growth.

As part of the investigation, the USITC will hold a public hearing  on June 15, 2010. Written comments also will be accepted. All written submissions, except for confidential business information, will be available for public inspection.

I’ve been hearing for years about how Chinese manufacturers steal designs and produce replicas of popular machines and PG&A items made by U.S.,  Japanese and other manufacturers. Now is your chance to step forward and describe how your products have been illegally copied and how you have been financially injured.

If you’re concerned about dealing with the ITC but want to tell your story, contact me. I can get your information to the ITC.

Here is important information if you wish to submit comments to the ITC:

DATES
June 1, 2010: Deadline for filing requests to appear at the public hearing.
June 3, 2010: Deadline for filing pre-hearing briefs and statements.
June 15, 2010: Public hearing.
June 22, 2010: Deadline for filing post-hearing briefs and statements.
July 9, 2010: Deadline for filing all other written submissions.
Nov. 19, 2010: First report due to the Senate Finance Committee.
May 2, 2011: Second report due to the Senate Finance Committee.

ADDRESSES
All Commission offices, including the Commission’s hearing rooms, are located in the United States International Trade Commission Building
500 E Street SW, Washington, DC.
All written submissions should be addressed to the Secretary, United States International Trade Commission, 500 E Street SW, Washington, DC 20436.

The public record for this investigation may be viewed here.

ADDITIONAL INFORMATION
Project Leaders: Katherine Linton (katherine.linton@usitc.gov or 202-205-3393) and Alexander Hammer (alexander.hammer@usitc.gov or 202-205-3271) or Deputy Project Leader Jeremy Wise (jeremy.wise@usitc.gov or 202-205-3190).
Analyst, John Kitzmiller (John.Kitzmiller@usitc.gov or 202-205-3387).  JD

Contact me with news tips or story ideas at
jdelmont@dealernews.com or 952/893-6876.

Harley-Davidson Forty-Eight, Coming Right Up

April 16, 2010

Just got word from the good folks over at Harley-Davidson that a loaner Forty-Eight, the latest Sportster-based bike in the Dark Customs lineup, will be coming my way next month. If you read this here, it’s pretty obvious that I’m a fan of this growing class of bikes. Low, light and quick. Good stuff all the way around.

I first got to see the Forty-Eight when it was unveiled during the International Motorcycle Shows New York stop. The most striking thing (more…)

Harley Stock Fever Cools

March 18, 2010

Who is Kohlberg Kravis Roberts & Co. (KKR)?

Investors continued to trade Harley-Davidson (NYSE: HOG) stock in heavier volume than normal on St. Patrick’s Day, but the activity was down sharply from Tuesday’s very heavy activity.

HOG shares were off .17 Tuesday from Wednesday’s close of 28.35 on volume of 4,4558,600 shares, down from Wednesday’s huge volume of 18.4 million. Average daily trading volume over the last three months is 3.6 million shares.

Tuesday’s heavy trading pushed the stock up 1.85 or 7%, but it failed to break the 52-week high of 30.00. The 52-week low is 11.20.

Today’s mid-day trading was in the 28.40 range.

The feeding frenzy was started by rumors that Harley was going to be purchased by Kohlberg Kravis Roberts & Co. (KKR), a huge New York-based private equity firm that specializes in leveraged buyouts (LBO). The international firm, founded in 1976, has more than $50 billion under management and reports it has completed more than $400 billion worth of LBOs.

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Harley Sale Rumors Flying

March 16, 2010

Is Harley-Davidson about to be sold? Could be, because anything is for sale at the right price, but so far the talk is nothing but rumors, and at least one respected securities analyst doesn’t think it’s going to happen.

“In our opinion, any such buyout is highly unlikely ” says Tim Conder of Wells Fargo Securities. “We believe the new management team is highly focused on executing the restructuring of the company. If anything is potentially developing near-term, we believe it could be the company forging a joint venture or fee type of arrangement with a depository institution partner as it relates to HDFS.”

However, HOG shares rose more than 5% to $28.02 today on unsubstantiated rumors the motorcycle maker is the target of a leveraged buyout.

Private-equity firm Kohlberg Kravis Roberts was named as a possible buyer. Officials from KKR and Harley both declined to comment on the rumor.

Trading was three times the normal volume in Harley shares as investors looked for a bargain.

Harley reported a loss of $218.7 million in the fourth quarter. And its new management team has moved aggressively to make changes at the American icon motorcycle company, including dumping two of its motorcycle operations, Buell and MV Agusta. JD

Contact me with story ideas or news tips at 952/893-6976 or jdelmont@dealernews.com.

Cycle World IMS New York: Meat the Press

January 22, 2010

While pretty much all the press attention during the Cycle World International Motorcycle Show stops is directed toward the motorcycles, it’s kinda cool to turn that focus around to the journalists themselves.

If you’ve never been a part of this roving crowd of camera snappers and flashers (CAMERA flashers) it’s often been described as a scrum al a rugby, and for good reason. As the media schedule skips from OEM announcement to OEM annoucement, the press follows in a tight bunch, each jockying for position and camera angles. It’s even crazier at the European shows (like EICMA) where it seems that a fist fight is only a shove or elbow away. This roving band of moto-journos tends to break up as the hours progressive until it’s the niche guys getting the niche news. Good times for sure.

At the opening of the New York IMS stop, show representative and extremely debonair motoguy, Robert Pandya, was directing the first few hours of the press event. At 9:30 a.m. Friday morning, the show floor was still chockablock with unopened wooden crates, union workers, cleaners, assemblers and other assorted workers. Forklifts whirred and honked their way through the crowds, impatiently navigating the crowds to deliver payloads of whatnot.

There were reps from blogs, magazines, radio shows and newspapers, a span of media representation ranging from Roadbike to All About Bikes magazine, from Popular Science to American Iron. Oh year, don’t forget the Motorcycle Radio Network and Rider. In other words, the show gets some pretty damn good press from a wide range of media. We like this.

“Move in here folks,” Pandya says while trying to start the show at the Cycle World booth. “We don’t want to play journalist shish-kabob.”

From here the group moves en masse to BMW to hear head media-man Roy Olliemuller tout the OEM’s 2009 sales numbers before introducing the BMW crew and the S1000RR. There were those forklifts again in the background (and almost in the foreground!)

Boom, off to Victory Motorcycles. Then the Suzuki Busa Beats 2010 launch. Next, Star and the Performance Machine Raider. Honda? You’re up. Harley-Davidson’s got a new bike. Let’s go see it. A Ducati fashion show AND the 2010 Multistrada 1200? Bellisimo! Hardcore Choppers. TapouT. Ducati freestyle stunt team. Phew. It’s a busy schedule.

Harley Posts Big 4Q 2009 Loss

January 22, 2010

Harley-Davidson lost $147.2 million from continuing operations in 4Q 2009 on revenue of $764.5 million. For the year, it earned $70.6 million from contining operations on revenues of $4.29 billion. Full year income from operations was down 89.4% from the $684.2 million it earned in 2008. 4Q shipments were down 53.1% from 4Q 2008. For the full year 2009, revenue from Harley-Davidson motorcycles was $3.17 billion compared to $4.24 billion in 2008 on shipments of 223,023 Harley-Davidson motorcycles, compared to 303,479 motorcycles in 2008.

Tim Conder, a senior analyst with Wells Fargo Securities, notes that Q4 is the seasonally weakest at retail and is subject to the largest year over year percentage swings. He also noted today that Harley’s planned shipments this year of 201,000 to 212,000 units, down 5%-10%, were below expectations of analysts who follow the company. Analysts thought shipments this year would be about flat.

Conder said that Harley’s U.S./global sell-through was worse than his expectations. U.S. retail sales for Harley motorcycles were 162,385 units. JD

Contact me with news stories and tips at 952/893-6876 or joe@powersportsupdate.com

A Saturday at Harley-Davidson of St. Augustine

January 18, 2010

Dealernews Top 100 Dealer Builds Traffic Several Ways

ST. AUGUSTINE, Fl. (Jan. 16, 2010)—Owner Clark Vitulli opens his small Harley-Davidson store here before 8 am this cool, drizzly Saturday morning, making last minute preparations for a couple of special events and the shooting of several TV commercials.

Sales of all makes of new and used motorcycles were down more than 40 percent in Florida last year, but Vitulli’s operation bettered that sad figure; his sales were off by less than 30 percent. The operation generated revenues of nearly $10 million last year. One reason for his success is that he worked hard on promoting the store and giving prospects many opportunities to visit his 16,000 sq. ft. facility. It has a 9,000 sq. ft showroom and a 7,000 sq. ft. service department with 10 service bays that is completely air conditioned with an AC duct in each bay. There are 20 full-time and part-time employees.

There’s a picnic area and a band shell for live music every weekend. There’s also a shuttle bus running to the huge outlet mall nearby.

Clark Vitulli

Today, the store is promoting a 9 am blood drive, followed by the monthly meeting of the store’s HOG group. After the meeting, the film crew will move in to shoot footage for a series of 30-second TV commercials featuring customer testimonials. The shoot will last a couple of hours. After that, traffic should slow down this afternoon.

While it seems a bit crazy here, it’s a typical Saturday for the store.

The dealership also operates a tiny retail satellite operation (Harley calls it an Alternate Retail Outlet – ARO) a few miles away in St. Augustine’s Old Town, the center of this delightful historic tourist attraction. St. Augustine is the oldest city in the United States, older than Jamestown by 42 years, in fact. It was founded in 1565, 55 years before the Pilgrims landed at Plymouth Rock. Vitulli and his business partner, Allen Good, opened the small 1,500 sq. ft. store to sell apparel and accessories in December, 2009. It’s in the high rent district of splashy retail shops on St. George Street, the main tourist venue, but with the high pedestrian traffic, it generates sales of about $200/sq ft and helps drive riders to the main store located on the edge of town, just off I-95.

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