Posts Tagged ‘Hayabusa’

Exclusive: FMF Working on Pipe for Ducati Streetfighter

June 19, 2009

We at Dealernews previously reported how well-known off-road exhaust specialist FMF has been planning to increase its emphasis on the on-road market with its APEX line of exhausts. Today I received a spy shot of the exhaust specialist’s latest project: a carbon fiber offering for the new Ducati Streetfighter.
“The APEX line is doing quite well in terms of market penetration, but our product for Ducati has been particularly well accepted,” FMF National Sales Manager Doug Muellner told me earlier today. I called Doug after a source sent me a covert shot of the still-in-progress pipe.

“We want the APEX line to be as well-known as our other products,” Doug told me a few months ago. “Off-roaders know the FMF name, and so we want to build the APEX name to be equally as recognizable in the sportbike market.”

FMF offers three types of sportbike pipe – the Powercore S, Powercore GP and APEX – and plans to put more energy into marketing its offerings.

The APEX exhaust comes in carbon or titanium, slip-on or full, and single and dual systems; the Powercore GP is a MotoGP-type titanium race pipe, and the Powercore S line is available in titanium and aluminum and comes with a titanium mid-pipe (if applicable).
FMF’s other new applications include product for the 2009 Ducati Monster 1100, 696, 848, 1098, 1198 and 1198S; Honda CBR1000RR and CBR600RR; Kawasaki ER-6N, Ninja 250R, Ninja 650R, ZX-6R and ZX-10R; KTM 690 SMC; Suzuki GSX-R600, GSX-R750, GSX-R1000 and Hayabusa; and Yamaha R6 and R1.