Posts Tagged ‘helmets’

Cycle World Reader Surveys on Tires, Helmets

December 15, 2009

Retailers are hungry for statistics about the recessionary consumer. Last year, Cycle World produced two such shopping surveys, one on tires, the other helmets. The magazine compared the results with 2005 findings. Below are results transcribed into purely textual form. Click here for full reports with pie charts and bar graphs. You’ll see studies dating back to 2005, including a 2008 study on dealerships.

The most interesting findings may be that 42 percent of readers bought their current helmet at a dealership, and 30 percent bought online (see the full results below). But of the readers who wanted to buy a helmet within the year, only 35 percent planned to do so at a dealership; 44 percent planned to go online.

Similar stats for tires: 44 percent bought at a dealership, 20 percent at an accessories store, and 31 percent online. Since 2005, online purchases have grown by 10 points; dealer purchases have dropped by 5 points.

But who are Cycle World’s readers? (more…)

All In the Family

September 1, 2009

Dennis JohnsonWhen I first started at Dealernews and discovered that our parent company, Advanstar, was the force behind the Cycle World International Motorcycle Shows, I was stoked. I’m inherently nosy, so getting the chance to take a behind-the-scenes look at what went into staging these events fed my curiosity. I love to know what makes things tick, from motorcycles to metal detectors to giant events.

And then I found out about Dealer Expo. We put that one on, too? We were the company that orchestrated these massive undertakings? How many people must that involve? How much planning? What makes these shows succeed?

What I found out stunned me. It isn’t a colossal staff of thousands, not even hundreds, that produces these events. These shows are orchestrated by a fairly small group of dedicated employees — show and marketing managers, salespeople, designers and attendee development experts. All working like clockwork to run (more…)

Deadline on Lead Content Rapidly Approaches

February 3, 2009

A Dealer Could Be Liable for Up To $15 Million In Fines

But Enforcement Is Another Question

The deadline for retailers to stop selling children’s products that violate lead content limits, set in a new consumer safety law last year, is only one week away.

Unfortunately, many powersports dealers apparently don’t realize that they could be liable for penalties reaching $15 million for violations of the law.

OK, that’s perhaps unlikely. But the Consumer Product Safety Improvement Act (CPSIA) calls for a maximum civil penalty of $100,000 per violation up to a maximum of $15 million for a series of related violations.

And, according to one attorney who is very familiar with the law, there are also criminal penalties of up to five years in jail for a willful violation of the law.

That’s a big OUCH.

(more…)

CPSC’s Recent Action Doesn’t Help Powersports

January 31, 2009

Dealers Still Face Feb. 10, 2009, Deadline

The Consumer Product Safety Commission Friday pushed back the testing and certification deadline for its lead content rule in kid’s ATVs to Feb. 10, 2010, giving dealers and OEMs an extra year to test and certify to the safety of products. That’s good news.

But this is the bad news: The action provides no real help to our industry because dealers still must obey the Feb. 10, 2009, deadline prohibiting the sale of kid’s products that exceed the lead content limit.

Here’s the situation, as explained to me by the CPSC today:

ALL PRODUCTS SOLD BY DEALERS INTENDED FOR CHILDREN 12 AND YOUNGER MUST COMPLY WITH THE 30 YEAR OLD LEAD PAINT STANDAND AND THE NEW TOTAL LEAD CONTENT LIMITS STARTING ON FEB. 10.

DEALERS ARE NOT OBLIGATED TO TEST, BUT THEY MUST ENSURE THAT THE PRODUCTS THEY SELL TO KIDS ARE SAFE AND IN COMPLIANCE WITH THE LAW.

In a nutshell, if a retailer has a product made for kids that does not meet the (more…)