Posts Tagged ‘Motorcycle dealership’

Catch a Thief: Langston Motorsports Burglarized

January 12, 2010

The call is out to help catch the thieves who burglarized Langston Motorsports, the Perris, Calif., store owned by champion racer Grant Langston’s father. ON Jan. 9, 2010 at 3:51 a.m. two masked men wearing hoodie sweatshirts smashed through a glass door and grabbed eight bikes, including Grant’s Pro Circuit KX250F championship bikes from 2005 and 2006. Surveillance cameras captured footage of the two thieves running in and out of the store and loading motorcycles into a 14-foot U-Haul truck with a large image of green fish on the side.

Here’s the video:

According to police, the motocross community should keep a sharp lookout for anybody trying to sell these one-off bikes or their nearly unobtainable parts. Anybody with any information should contact the Riverside County Sheriff’s Department a 951-210-1000 using the case number PE100090014. Deputies said if anyone sees the suspects with the bikes, DO NOT try to apprehend them, but to call 911. A $1,000 cash reward is being offered for any information that leads to the recovery of the two championship bikes. Visit the store’s website at for more information. 


Here is a list of the stolen bikes:

2005 Kawasaki KX250F (Grant’s championship bike) 

2006 Kawasaki KX250F (Grant’s championship bike) 

2008 Yamaha TTR50 – New 

VIN# LBPCA02Y180000912 

2008 Yamaha TTR125 – NEW 

VIN# 9C6CE12Y270619824 

2007 Kawasaki KX250F – NEW 


2008 Kawasaki KX450F – NEW 


2007 KTM 65SX – USED 

VIN# VBKMRA2377M026729 

has Chaparral Motorsports graphics 

2007 KTM 65SX -USED 

VIN# VBKMRA23X7M026689 

has Chaparral Motorsports graphics


Going Retail: Creating a Real Store

December 1, 2009

This story originally appeared in the Dealernews December 2009 issue. gives the following definition for the word retail: “The sale of goods to ultimate consumers, usually in small quantities.”

But of course we all know what retail stores are — they’re the ones in the mall, the Banana Republics, the Nordstroms, the Apple stores. They’re all retailers, right? What about your store? When was the last time you considered your motorcycle shop a retail store? You sell goods to consumers, often in small quantities. That pretty much qualifies you.

Since I started at Dealernews, I’ve had the “retail” conversation with countless people — dealer principals, OEM employees, sales reps, folks from the big distributors — and we almost always come to the conclusion that too many powersports dealers and dealer employees see themselves as running bike shops and not retail stores. As such, concepts inherent to retail like merchandising and marketing are placed on the back burner.

This is not necessarily a good thing. You’re competing for customer dollars against the Banana Republics and Best Buys of the world, large retailers that spend millions of dollars each year on in-store merchandizing and marketing programs built around seasonal and promotional changes. Often these promotions and efforts are backed by studies of consumer behavior and specifically target buying habits.

As the products change in these large stores, so does the retail landscape. How often do your apparel displays change? Is your P&A department (more…)

Great Advice from the Florida Motorcycle Dealers Assn.

October 26, 2009

We recently received the the Fall 2009 issue of “The Cyclist,” the official newsletter of the Florida Motorcycle Dealers Association.fmdalogo

In his column, association president Joe MacGuire offers some very clearheaded advice to fellow dealers. (MacGuire’s the president of Euro Cycles of Tampa Bay, a BMW, Ducati, Moto Guzzi and Triumph dealership in Odessa.) Although some of the language is directed a dealers in the Sunshine State, the overall message is applicable to any dealer anywhere.

We thought it was too good to pass up, so with MacGuire’s permission here is his Fall 2009 President’s Report in its entirety.

Straight Talk in a Tough Economy

by Joe MacGuire, FMDA president

Greetings, fellow dealers. I was thinking about the current economic times and was reminded of a story my father used to enjoy telling. I grew up out West during a time when there were still large tracts of land without any fences. Sheep ranchers would hire herders, usually Irishmen in those days, to watch the flocks. The sheep were allowed to range freely while they grazed.

One day, a wonderful old herder named Dan was lounging on the grass of a hllside watching his band of sheep below. Dan (more…)

Small Stores Versus Big Stores

September 25, 2009

Exterior_HIn a column titled Memories of Dealerships Past,” industry veteran Mike Vaughan wondered whether the industry downturn will give way to smaller, friendlier stores.

One thing is apparent. The number of dealerships is falling rapidly. But what types of stores will be the predominate survivors? What will be the best way to distribute the smaller volume of motorcycles, about half the volume of only a couple of years ago?

Going by the trBertsend in the general retail world, where big-box stores have taken over, I’m guessing the ratio of big stores to little stores will increase. That means more people riding or driving longer distances to get to a dealership. But motorcyclists typically aren’t averse to traveling.