Posts Tagged ‘MSR’

Tucker Takes Bold Step in Digital Marketing

April 28, 2010

Distributor Offers Product Videos at http://www.Tuckerrocky.tv

When I talked with Steve Johnson, the boss of Tucker Rocky Dustributing, in January, we discussed the growing importance of digital marketing. I thought his comments certainly were interesting, but not hugely important for the industry or even for the company.

Steve Johnson

I was wrong. When we spoke again Monday I discovered how badly I had missed the mark. The Fort Worth-based distributor has taken steps that could significantly change the way powersports PG&A products are sold to consumers and dealers.

Very simply, Tucker has basically dropped its B2B and consumer print advertising in favor of product videos that are distributed through YouTube and Tucker’s own “TV station,” the website, www.tuckerrocky.tv.

In addition to TR house brands such as FirstGear, Answer, MSR, and ProTaper, the tuckeerrocky.tv site also carries videos featuring products from Arai, K&N, National Cycle, Ogio, PJ1, Scorpion, Bridgestone, and Cobra, among others. The videos are well produced and do an effective job of explaining and demonstrating the features and benefits of each product. Visit the site, and you’ll see what I mean.

(more…)

Tucker Rocky Changes Sales/Marketing Approach

January 23, 2010

Sales & Marketing Team Reorganized

A recent brief announcement out of Tucker Rocky Distributing about changes in the marketing department piqued my interest. The note said that long-time marketing and advertising guy Stephan Ulbrich was no longer with the big national Fort Worth-based distributor. Several other reassignments were also mentioned. The moves followed the

Steve Johnson

departure of another long-time TR marketing executive, Tim Pritchard, vice president of sales and marketing, who left the company in October after eight years with the distributor.

What was up with the changes, I wondered? So I called Steve Johnson, TR’s president and COO. It turns out that the personnel changes reflect a significant shift in the way TR is working with its customers, both on the supplier side and on the dealer side.

The departed ex-employees aren’t talking, of course, but here’s the story, as Steve discussed it with me.

“It was clear to me that we needed new leadership in the sales and marketing area,” Johnson told me. ” Tim had been here many years and we had a philosophical difference on how to run the company, so I made a change.”

(more…)

Arctic Cat, Tucker Rocky Do The Baja 1000

December 4, 2008

A couple of weeks ago I posted news that Johnny Campbell set a new record by winning his 11th Baja 1000 arcticcatbaja1000 atop a motorcycle. Well, news keeps trickling out from various sources about other “firsts”. The latest news comes from Arctic Cat and Tucker Rocky Distributing.

The other day I received an e-mail from Arctic Cat announcing that a pair of stock Arctic Cat Prowlers beat the brutal conditions to finish first and second place in the world’s longest, continuous off-road race. It was the first time in race history a side-by-side UTV vehicle finished what is widely regarded as the most grueling off-road race in the world.

Finishing first in the 634-mile race with a time of 27 hours and 57 minutes was a stock 2009 Prowler XTZ 1000 driven by Bi-Polar team co-owner and driver Jim Creagan and co-pilot Tim Wagner for the first 409 miles, followed by driver/co-driver Chris Fallon and Aaron Bahner for the remainder of the course.

Taking second place at 28 hours and 13 minutes was a 2009 Prowler XTX 700 EFI driven by three driver/co-driver combinations: Shane Morgan and Tabor Cresap, Scott Sorenson and Justin Serface, and Casey Squires and Mike Connors.

It was just the second attempt at the Baja 1000 for the Bi-Polar/Arctic Cat team. In 2007 they made it to mile-810 before succumbing to a broken suspension bolt. They returned this year, ready to prove the Prowler’s durability and to support their sponsors: Arctic Cat, Wired Energy Drink, Vision X Lighting, GBC Motorsports, TrailReady Beadlock Rims and King Shocks.

TR & SUPPLIERS
The 2008 Baja 1000 also served as the first time a U.S.-based distributor has taken an active role in the race.

The TR-sponsored race team (from left to right) included Brent Durfee, Brandon Baldwin, Lance Kerr, Tim Pritchard, Dave Cullinan and Brian Cornelius.

The TR-sponsored race team (from left to right) included Brent Durfee, Brandon Baldwin, Lance Kerr, Tim Pritchard, Dave Cullinan and Brian Cornelius.

Tucker Rocky teamed up with Dunlop, Motion Pro, Two Brothers Racing, and Motorex to race the Baja 1000 this year. Each company fielded a rider, which is the first time a group of key industry companies and personnel have teamed up for such a race.

The team consisted of Dunlop’s West Coast Sales Manager Brent Durfee, Motion Pro’s Director of Sales and Marketing Brandon Baldwin, Two Brothers Racing Director of Business Development Dave Cullinan, Motorex/Paragon Powersports Brian Cornelius, Tucker Rocky’s VP of Sales and Marketing Tim Pritchard, and Tucker Rocky’s Offroad Sales Specialist Lance Kerr. The crew chief for the team was Jimmy Sones from Malcolm Smith Adventures and the chase team was staffed by Tucker Rocky’s Director of Sales Del Munoz and Sales Rep’s Mike Schmahl and Malcolm Bottorff as well as Montclair Yamaha’s Vadime Miline.

The industry team finished 6th in the Sportsman class which was a great accomplishment but with a logistical error (they missed a pit and ran out of gas but fortunately the Mexican Police department picked up the rider an hour later and took him to the closest pit for fuel) and some damage to the sprocket and chain (the sprocket was severely bent and chain derailed) the team still finished within two hours and 39 minutes behind first place. The total time down from the gas and sprocket incidents was over three hours. Till that time (less than 80 miles left in the race) the team was poised for an incredibly strong finish.

The team was sponsored by Dunlop, Motion Pro, Two Bros, Motorex, Yuasa, Gaerne, EVS, MSR, Pro Taper and Tucker Rocky. The bike was a race prepped Honda CRF450x which performed great for the entire race (at least when it had gas in it). The JCR Honda pit crew did a great job as well. The team also thanks it’s sponsors as well as Malcolm Smith for his help and participation.