Posts Tagged ‘myspace’

Reaching Powersports Customers with Social Networking

January 4, 2010

This story originally appeared in the Dealernews December 2009 issue.

Happy New Year, all. We’ve made it through 2009 and the mad rush of the holiday shopping season and are now edging our way toward Dealer Expo and the great unknown of 2010.

I spent a lot of time online over the holidays (possibly too much) frequenting the social networking site Facebook, obsessively checking my e-mails, perusing various dealer and other industry-related websites. Along with figuring out that I need to get out more, I noticed that a lot more dealerships are embracing the online world.

Facebook pages. E-mail newsletters. E-commerce sites. Websites that are more than a store’s cyber-billboards. It seems that many more powersports retailers are starting to grasp the possibilities of the online world — but not all just yet. In fact, it’s going to be a long slog up the learning curve for the bulk of dealers. But the small empirical slice I saw looked promising.

Why is this so exciting for me? For one, I’m in a demographic that straddles the divide between the digital natives who have grown up surrounded by and regularly using technology and those whose VCR clocks (those who still have VCRs) will forever be flashing 12:00. I’m (more…)