Posts Tagged ‘Ninja’

Exclusive: FMF Working on Pipe for Ducati Streetfighter

June 19, 2009

We at Dealernews previously reported how well-known off-road exhaust specialist FMF has been planning to increase its emphasis on the on-road market with its APEX line of exhausts. Today I received a spy shot of the exhaust specialist’s latest project: a carbon fiber offering for the new Ducati Streetfighter.
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“The APEX line is doing quite well in terms of market penetration, but our product for Ducati has been particularly well accepted,” FMF National Sales Manager Doug Muellner told me earlier today. I called Doug after a source sent me a covert shot of the still-in-progress pipe.

“We want the APEX line to be as well-known as our other products,” Doug told me a few months ago. “Off-roaders know the FMF name, and so we want to build the APEX name to be equally as recognizable in the sportbike market.”

FMF offers three types of sportbike pipe – the Powercore S, Powercore GP and APEX – and plans to put more energy into marketing its offerings.

The APEX exhaust comes in carbon or titanium, slip-on or full, and single and dual systems; the Powercore GP is a MotoGP-type titanium race pipe, and the Powercore S line is available in titanium and aluminum and comes with a titanium mid-pipe (if applicable).
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FMF’s other new applications include product for the 2009 Ducati Monster 1100, 696, 848, 1098, 1198 and 1198S; Honda CBR1000RR and CBR600RR; Kawasaki ER-6N, Ninja 250R, Ninja 650R, ZX-6R and ZX-10R; KTM 690 SMC; Suzuki GSX-R600, GSX-R750, GSX-R1000 and Hayabusa; and Yamaha R6 and R1.

2009 Marks Ninja’s 25th Anniversary

June 10, 2009

This year marks the 25th anniversary of Kawasaki’s “Ninja” brand name, a name that has become globally synonymous with sport bikes.

Industry icon and Dealernews columnist Mike Vaughan led the Ninja revolution as director of marketing for Kawasaki Motor Corp., USA from 1979 to 1990. Dealernews recently talked with Vaughan to learn how the Ninja name became a mainstay in the motorcycle marketplace.

Here’s the story Vaughan has to tell:

“The Ninja, as I recall, was sort of a surprise for us, in that we hadn’t really asked for it — not that everything we had to sell was something we’d asked for, but the Ninja, or what was to become the Ninja, really bowled us over.

“In 1979, they showed us the first GPzs, and I suggested then that we call them ‘Ninja.’ The Japanese blew it off, and frankly my colleagues weren’t crazy about it either. So the name retired to a folder until the GPz900 was revealed to us (by us, I mean the guys who were on the ‘product planning’ committee).

“We probably saw the first examples of the bike maybe in late ’82. It seemed to me that this really was the Ninja, and I began campaigning for the adoption of the name. “At about the same time, we switched advertising agencies. The old agency, which had had the account for a number of years, was on my side with regard to the name. But the new agency, wanting to establish their creds, proposed calling it the …

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1984 Ninja 900R

1984 Ninja 900R