Posts Tagged ‘PowerSports Network’

The skinny on PSN’s SocialLink app

August 22, 2011

You may have heard a little whisper from PowerSports Network recently about an app that it deems the “missing link” in making your Web initiatives a little easier to manage.

It’s called SocialLink (promo video above), and it acts as a bridge between PSN-powered websites and dealer Facebook pages. With SocialLink, says PSN national sales manager Dave Valentine, dealers can have their website inventory automatically fed into their Facebook page in real-time, without having to take any additional steps. The app also allows fans to sign up for store email blasts.

“It’s simple to use,” Valentine says. “We do almost all of the work for the dealers.”

PSN subscribers need only click on a button that says “send to Facebook” when they’re uploading their inventory. The action will lead to a window where you can edit text and schedule the Facebook post to go live immediately or set a date for the future. Dealers also can schedule up to three “Featured Units” per day to show up on their Facebook pages. Facebook fans are able to view photos, review prices and Like or Comment on individual units.

“We’d like dealers to use this tool as more of a social thing, for example asking customers, ‘What do you think of this bike?’ rather than just using it as a sales tool,” Valentine says. “If they just did sales, it would turn off their uses.” PSN also plans to add social event posting capabilities in the near future.

The SocialLink add-on tool is $49 per month. Since it’s August 1 launch, more than 100 dealers have started using the tool, including Buddy Stubbs Harley-Davidson in Phoenix, a store that incorporates both of its branches into one Facebook page.

For more information, contact PSN at 800-556-0314.

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Vendors That Compete Against Their Own Dealers

October 18, 2009

BrokenChainWhy has the industry allowed so many vendors to compete against their own dealers through online sales? Shouldn’t everyone respect the supply channel? Or do some vendors have legitimate reasons for selling directly?

Two years ago, I was attending an annual meeting of MIC members when a guest speaker told the 200 assembled vendors that they all should be selling online. “The most important way for the aftermarket to sell is the Internet,” the market analyst said. “Companies used to be worried about how it would affect their retail establishments. That way of thinking has gone by the wayside.”

This comment surprised me. When the analyst asked for questions, I asked whether he believed motorcycle dealers in particular no longer cared whether their suppliers sold directly. He gave a quick affirmative and left the stage.

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