Note: The following was written back in April for our May issue.
Dealer Jack O’Neill complains in this month’s “InBox” about how difficult it was this year to earn co-op advertising funds for his Yamaha PWC business. To get funds at all, he said, he would have had to order at least 90 percent of what Yamaha recommended. Instead he ordered 50 percent and got nothing.
We rarely get angry letters from dealers, so they tend to take priority. Our standard procedure is to call the offending party for comment. In this case I was dealing with Yamaha through a PR agency. I e-mailed Jack’s letter to the agent, and he promptly replied that he’d call me the next day. And so he did.
He told me that he’d learned that Jack apparently had had a beef with Yamaha for years. In other words, the dispute was personal. From the agent’s tone of voice, I sensed he was halfway expecting me to throw the letter out.
But I had spoken with Jack, and he had said specifically that his complaint was not personal. None of his other PWC suppliers, he had said, required so much of him to earn co-op dollars. And even if the (more…)