Posts Tagged ‘sales’

Dealer Lab: Step Into the Laboratory

November 11, 2009

JoeDelmontThis article is from the October 2009 issue of Dealernews. Note change in fourth paragraph to correct information that ran in the original story.

How would you like to sit in on a management meeting while the team battles to turn around a faltering dealership — one that lost close to $1 million from its two stores last year? Would you find it more interesting if the managers were part of a new ownership team — one that has a proven track record of improving dealer performance?

I thought you might. I recently had the opportunity to listen in on this very scenario in an hour-long session — the first of many. It was educational and filled with surprises.

It’s all part of a new, multimedia sponsor-supported dealer educational program called Dealer Lab, brought to you jointly by Dealernews (and its numerous digital outlets) and PowerHouse Dealer Services. PHD is run by Bill Shenk, and is a recognized dealer training organization and provider of powersports dealer 20 groups. EBay is a major sponsor of the project.

Here’s the situation: Shenk, a former dealer, has been helping dealers improve their operations for 10 years as a consultant and as head of PHD. In July, he had an opportunity to put his ideas into practice when he took over management of Florida Motorsports, which has stores in Naples and Punta Gorda, Fla. (He also has an agreement in principle to buy an ownership interest in the store.) The dealership wasn’t in good shape — in fact, it really did lose nearly $1 million on operations in 2008.

(more…)

Suzuki’s Mueller Moves to Glenn Roller

May 19, 2009

Hey, Suzuki dealers, been waiting to hear from Bob Mueller? Mueller was – until recently – sales development manager for American Suzuki Motor Corp. The key word here is “was,” as Mueller was caught up in Suzuki’s recent employee downsizing scheme.

But Mueller isn’t finished with the motorcycle industry. In fact, you can now find him working with Glenn Roller at the Glenn Roller Institute. You may recall The Educational Program, Roller’s comprehensive sales training program, offered through Suzuki, that promises to take any salesperson – if they are willing to study and learn – from a basic to a highly advanced level of sales competency.

The Educational Program takes the salesperson to a higher level of understanding of the sales process and teaches a sales system that raises sales efficiency (average amount of time and effort it takes to close sales). This system is so efficient that within seven minutes one can establish customer trust, discover what is most important to them and determine their financial parameters. These levels of understanding are incredibly successful because they are simple and can be applied with any personality style. This program includes a 400 page sales book, a 12 CD audio book, 190 que cards for practicing your lines, on-line exercises, and on-line results reporting to management.

I’m currently taking The Educational Program training course, a process taking four to six weeks to complete at 30 minutes a day. I’ll let you know when I’m done.